See further with our groundbreaking eye tracking technology.

At Smart Eye, we create the world’s most advanced eye tracking systems. To do that, we rely on deep knowledge of the long chain that connects human actions and intentions with technology. From the anatomy of the eye and face to optics and intelligent software.



Latest news

August 5, 2019


New article from our CEO Martin Krantz


Read more

Our business areas

Today, eye tracking is an established technology that is being employed in a number of scientific and commercial areas. Our main business areas include:

Automotive Solutions

To interpret reality, you have to see further than what’s in front of you. Our automotive solutions are built on years of innovation, put to practical use in real-life driver environments. They help drivers stay alert, safe and comfortable no matter the conditions.

Learn more

Research instruments

Our research instruments offer unparalleled performance in complex, real-world situations, paving the way for new insights in aerospace, automotive, aviation, psychology, communication, neuroscience, medicine and clinical research.

Learn more

Latest news

August 5, 2019

New article from our CEO Martin Krantz

Driver monitoring in China: where can we do the most good?  There’s a lot of talk these days about China. And as the CEO of an auto industry software provider, I too find myself thinking a lot about China and its emergence as a key market and development hub for smart vehicles. Every year, roughly 24 million cars and more than four million commercial vehicles are sold in China, making it the world’s largest market […]

Read more

June 12, 2019

Live from CES Asia in Shanghai

We’re back! Our crew in China are on site sharing our vision for road safety and talking about our real-time AI DMS that saves lives and our new launch Smart AI. Are you attending the fair? Visit our booth no. 5013, Hall N5. Watch yesterday’s video summary from the show here   

Read more

June 11, 2019

Driver Monitoring product launched in Shanghai, June 11-13

Smart AI launch for China Commercial Vehicle DMS market. Road accidents continue to take lives. Each day more than 3.000 persons die and more than 100.000 are injured worldwide. United Nations have made it a primary objective to reduce the number of deaths and injuries, coupled to the transportation system that is such an important and integral part of a modern economy. Safe and sustainable transport of people and goods is a prerequisite for positive […]

Read more

May 15, 2019

Automotive design win for Smart Eye with Japanese OEM and European OEM

Smart Eye will deliver Driver Monitoring System (DMS) to a new automotive platform shared between one of Japan’s and one of Europe’s largest OEMs, set to launch in two new car models. The estimated revenue of the order is 150 MSEK based on estimated product life cycle projections. The potential of further design wins on the existing platform is estimated at 500 MSEK while the potential for all cars on all platforms is 2,3 Billion SEK. “I […]

Read more

May 9, 2019

Smart Eye names two additional car models

Today Smart Eye is able to name two additional car models. BMW 3-series and BMW Z4. Smart Eye’s DMS technology will aid gaining insights into the driver’s attention state, focus and drowsiness on the road, understanding and assisting the driver in necessary situations. Fulfilling the criteria of the new EU car safety agenda and approved proposal. Smart Eye is proud to be an entrusted partner for the future generation of semi-autonomous cars, paving the way […]

Read more

April 18, 2019

Smart Eye Annual Report 2018 (Swedish)

Smart Eye’s Annual Report 2018 is now available in Swedish. Download on our Investor page here The English version will be available shortly.

Read more

April 17, 2019

Smart Eye exhibit at JSAE at Pacifico Yokohama

May 22 – 24, 2019 Smart Eye will exhibit at the JSAE at Pacifico Yokohama in Japan. You’ll find our Japanese team in booth number 175. Read more about the fair here. Want to meet the Smart Eye team? Please contact us here and we’ll get back to you.  

Read more

March 26, 2019

Safer roads: EU lawmakers agree on life-saving technologies for new vehicles

From the European Parliament: The new rules will require almost 30 different features or systems to be introduced in new vehicles of different types. The majority of technologies will become obligatory in May 2022 for new models (cars which haven’t been designed yet) and from May 2024 for existing models. The other advanced life-saving systems to be introduced in new vehicles include: automated emergency breaking, advanced driver distraction warning, emergency lane keeping, reversing detection system, […]

Read more

March 14, 2019

Greenlight from EU Parliament: all motor vehicles to be equipped with driver drowsiness, attention and distraction warning systems

During the plenary session on 11-14 March, the European Parliament greenlighted a set of new rules to make advanced safety equipment mandatory in all new vehicles sold on the EU market. The measures were proposed by the European Commission in May last year, stating that all motor vehicles shall be equipped with driver distraction, drowsiness and attention warning system.   According to the European Parliament the new rules would include: –          Driver drowsiness and attention warning if […]

Read more

March 12, 2019

Product launch: XO

Meet the new Smart Eye XO, a combination of Aurora hardware and Smart Eye Pro software. Read more here

Read more

February 28, 2019

Smart Eye names two additional car models

Today Smart Eye is able to name two additional car models from BMW: BMW X3 and X4.  Smart Eye’s DMS technology will aid gaining insights into the driver’s attention state, focus and drowsiness on the road, understanding and assisting the driver in necessary situations. Fulfilling the criteria of the new EU car safety agenda and approved proposal. Smart Eye is proud to be an entrusted partner for the future generation of semi-autonomous cars together with the BMW Group, paving the way for a high-quality and safe drive. BMW X3 and […]

Read more

February 21, 2019

European Parliament: all motor vehicles intended to be equipped with driver drowsiness, attention and distraction warning systems

Today, the European Parliament’s Committee on Internal Market and Consumer Protection (IMCO) voted to approve a range of new vehicle safety standards proposed by the European Commission in May last year. The proposal’s compromise amendments states that all motor vehicles shall be equipped with driver distraction, drowsiness and attention warning system.   In the compromise amendments, based on the proposal from May last year, it is stated that all categories of vehicles shall be equipped […]

Read more
View all news

Upcoming events

Apple co-founder Steve Wozniak has some strong opinions about the future of autonomous vehicles. Read our CEO Martin Krantz thoughts on this👉 https://t.co/wszaA1RJSA
#eyetracking #autonomousdriving #dms

It all started with a dream..💡
20 years ago Mats Krantz called his son Martin to discuss a dream he had. The dream was about his wife being able to control a computer with her eyes. He asked if this could make a reality and the rest is history..
Read more https://t.co/y0w9ORCXSo

Did you know..
A study published by the AAA Foundation for Traffic Safety in 2018 found that texting and similar visual-manual tasks while driving increase the odds of being involved in a car crash by 83%. #eyetracking #dms
https://t.co/UGuUu6jX33

Every eye movement we record & algorithm we write is intended to increase our understanding of the most complicated system in the world: the human being. To do this, our software is fueled by #AI-based technology that has taken years to develop. Read more👉https://t.co/yReE2HBDZg

As trusted by