See further with our groundbreaking eye tracking technology.

At Smart Eye, we create the world’s most advanced eye tracking systems. To do that, we rely on deep knowledge of the long chain that connects human actions and intentions with technology. From the anatomy of the eye and face to optics and intelligent software.



Latest news

November 11, 2019


3 design wins for Smart Eye. New Japanese OEM.


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Our business areas

Today, eye tracking is an established technology that is being employed in a number of scientific and commercial areas. Our main business areas include:

Automotive Solutions

To interpret reality, you have to see further than what’s in front of you. Our automotive solutions are built on years of innovation, put to practical use in real-life driver environments. They help drivers stay alert, safe and comfortable no matter the conditions.

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Research instruments

Our research instruments offer unparalleled performance in complex, real-world situations, paving the way for new insights in aerospace, automotive, aviation, psychology, communication, neuroscience, medicine and clinical research.

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Latest news

November 11, 2019

3 design wins for Smart Eye. New Japanese OEM.

Smart Eye will deliver Driver Monitoring System (DMS) to a new and existing car manufacturer (OEM). The new OEM is one of Japan’s largest and the second Japanese OEM for Smart Eye, which now cooperates in total with nine OEMs. Smart Eye’s technology will be launched in 3 new car models, and the estimated revenue of the order is MSEK 100, based on forecasts of the estimated product life cycle. Read full press release here.

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November 8, 2019

New article: The future of road safety – is the automotive industry finally ready to gear up for a sustainable future?

During the last few years, those of us who like to keep up with car industry developments have gotten to witness the dawn of a very interesting new era. The strict emission standards adapted in Europe and China has even our most established car makers turning down tradition in order to secure their place in the electrification revolution. Ambitious car manufacturers are focusing their production on recyclable materials like aluminum. Asphalt in Los Angeles is […]

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October 28, 2019

Smart Eye Interim Report January – September 2019

Smart Eye’s Interim Report January – September 2019 is now available. Download on our Investor page here.

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September 27, 2019

Smart Eye receives additional eight design wins with existing Japanese OEM

Smart Eye will deliver DMS technology to eight additional car models to one of Japan’s largest OEMs. This is an extension of the two design wins with one of Japan’s and Europe’s largest OEM: s communicated in May this year. The order is now a total of 10 car models with SOP of the first car in 2020. Estimated revenue of the additional eight car models is 200 MSEK based on estimated product life cycle […]

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September 25, 2019

German Aerospace Center (DLR) orders additional Smart Eye Pro systems

Long-term customer, The German Aerospace Center, or DLR (Deutsches Zentrum für Luft- und Raumfahrt) orders an additional Smart Eye Pro system. The German Aerospace Center (Deutsches Zentrum für Luft- und Raumfahrt e.V.), abbreviated DLR, is the national center for aerospace, energy and transportation research of Germany. DLR is one of Smart Eyes long time customers. They are using both the Smart Eye Pro system (SEP) and the updated version the Smart Eye Pro dx for several years in […]

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September 23, 2019

New Swedish article about Smart Eye

“Det här kommer att bli lika stort som säkerhetsbälten och krockkuddar” Read the full article published in Göteborgs Posten (in Swedish) here 

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September 19, 2019

New article: How much are you willing to trust your future car?

We place a lot of trust in our cars. We rely on them to get us where we need to go on time, and we trust for them to get us there safely. And perhaps most of all, we trust our cars to flawlessly follow our every command – so much we have no concern steering them down a highway at 100 km per hour. But how would you feel about putting your own life […]

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August 5, 2019

New article from our CEO Martin Krantz

Driver monitoring in China: where can we do the most good?  There’s a lot of talk these days about China. And as the CEO of an auto industry software provider, I too find myself thinking a lot about China and its emergence as a key market and development hub for smart vehicles. Every year, roughly 24 million cars and more than four million commercial vehicles are sold in China, making it the world’s largest market […]

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June 12, 2019

Live from CES Asia in Shanghai

We’re back! Our crew in China are on site sharing our vision for road safety and talking about our real-time AI DMS that saves lives and our new launch Smart AI. Are you attending the fair? Visit our booth no. 5013, Hall N5. Watch yesterday’s video summary from the show here   

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June 11, 2019

Driver Monitoring product launched in Shanghai, June 11-13

Smart AI launch for China Commercial Vehicle DMS market. Road accidents continue to take lives. Each day more than 3.000 persons die and more than 100.000 are injured worldwide. United Nations have made it a primary objective to reduce the number of deaths and injuries, coupled to the transportation system that is such an important and integral part of a modern economy. Safe and sustainable transport of people and goods is a prerequisite for positive […]

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May 15, 2019

Automotive design win for Smart Eye with Japanese OEM and European OEM

Smart Eye will deliver Driver Monitoring System (DMS) to a new automotive platform shared between one of Japan’s and one of Europe’s largest OEMs, set to launch in two new car models. The estimated revenue of the order is 150 MSEK based on estimated product life cycle projections. The potential of further design wins on the existing platform is estimated at 500 MSEK while the potential for all cars on all platforms is 2,3 Billion SEK. “I […]

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May 9, 2019

Smart Eye names two additional car models

Today Smart Eye is able to name two additional car models. BMW 3-series and BMW Z4. Smart Eye’s DMS technology will aid gaining insights into the driver’s attention state, focus and drowsiness on the road, understanding and assisting the driver in necessary situations. Fulfilling the criteria of the new EU car safety agenda and approved proposal. Smart Eye is proud to be an entrusted partner for the future generation of semi-autonomous cars, paving the way […]

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3 new design-wins for Smart Eye!
We are happy to announce that we will deliver Driver Monitoring System #DMS to a new and existing car manufacturer with the new OEM being one of Japan's largest #OEM. Read full press release here: https://cisn.co/33CLzYq

#smarteye #eyetracking

🇪🇺As of mid-2022, all new cars put on the #EU market will have to be equipped with advanced safety systems!
Fantastic news for the future of global #roadsafety. Read full press release here: https://bit.ly/2qC3zn3
#eyetracking #Roadsafety

We don't want to be just another tech company.
As excited as we are to continue breaking new ground in AI-based technology, our primary goal will always be to make a long-term difference by improving road safety all over the world. Read our latest article: https://bit.ly/2NugTCR

Can #eyetracking tell when a driver is ill? What will eye tracking mean for the car of the future?
We're covering interesting topics in part 3 of our interview series with CEO Martin..

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