See further with our groundbreaking eye tracking technology.

At Smart Eye, we create the world’s most advanced eye tracking systems. To do that, we rely on deep knowledge of the long chain that connects human actions and intentions with technology. From the anatomy of the eye and face to optics and intelligent software.



Latest news

September 19, 2019


New article: How much are you willing to trust your future car?


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Our business areas

Today, eye tracking is an established technology that is being employed in a number of scientific and commercial areas. Our main business areas include:

Automotive Solutions

To interpret reality, you have to see further than what’s in front of you. Our automotive solutions are built on years of innovation, put to practical use in real-life driver environments. They help drivers stay alert, safe and comfortable no matter the conditions.

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Research instruments

Our research instruments offer unparalleled performance in complex, real-world situations, paving the way for new insights in aerospace, automotive, aviation, psychology, communication, neuroscience, medicine and clinical research.

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Latest news

September 19, 2019

New article: How much are you willing to trust your future car?

We place a lot of trust in our cars. We rely on them to get us where we need to go on time, and we trust for them to get us there safely. And perhaps most of all, we trust our cars to flawlessly follow our every command – so much we have no concern steering them down a highway at 100 km per hour. But how would you feel about putting your own life […]

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August 5, 2019

New article from our CEO Martin Krantz

Driver monitoring in China: where can we do the most good?  There’s a lot of talk these days about China. And as the CEO of an auto industry software provider, I too find myself thinking a lot about China and its emergence as a key market and development hub for smart vehicles. Every year, roughly 24 million cars and more than four million commercial vehicles are sold in China, making it the world’s largest market […]

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June 12, 2019

Live from CES Asia in Shanghai

We’re back! Our crew in China are on site sharing our vision for road safety and talking about our real-time AI DMS that saves lives and our new launch Smart AI. Are you attending the fair? Visit our booth no. 5013, Hall N5. Watch yesterday’s video summary from the show here   

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June 11, 2019

Driver Monitoring product launched in Shanghai, June 11-13

Smart AI launch for China Commercial Vehicle DMS market. Road accidents continue to take lives. Each day more than 3.000 persons die and more than 100.000 are injured worldwide. United Nations have made it a primary objective to reduce the number of deaths and injuries, coupled to the transportation system that is such an important and integral part of a modern economy. Safe and sustainable transport of people and goods is a prerequisite for positive […]

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May 15, 2019

Automotive design win for Smart Eye with Japanese OEM and European OEM

Smart Eye will deliver Driver Monitoring System (DMS) to a new automotive platform shared between one of Japan’s and one of Europe’s largest OEMs, set to launch in two new car models. The estimated revenue of the order is 150 MSEK based on estimated product life cycle projections. The potential of further design wins on the existing platform is estimated at 500 MSEK while the potential for all cars on all platforms is 2,3 Billion SEK. “I […]

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May 9, 2019

Smart Eye names two additional car models

Today Smart Eye is able to name two additional car models. BMW 3-series and BMW Z4. Smart Eye’s DMS technology will aid gaining insights into the driver’s attention state, focus and drowsiness on the road, understanding and assisting the driver in necessary situations. Fulfilling the criteria of the new EU car safety agenda and approved proposal. Smart Eye is proud to be an entrusted partner for the future generation of semi-autonomous cars, paving the way […]

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April 18, 2019

Smart Eye Annual Report 2018 (Swedish)

Smart Eye’s Annual Report 2018 is now available in Swedish. Download on our Investor page here The English version will be available shortly.

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April 17, 2019

Smart Eye exhibit at JSAE at Pacifico Yokohama

May 22 – 24, 2019 Smart Eye will exhibit at the JSAE at Pacifico Yokohama in Japan. You’ll find our Japanese team in booth number 175. Read more about the fair here. Want to meet the Smart Eye team? Please contact us here and we’ll get back to you.  

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March 26, 2019

Safer roads: EU lawmakers agree on life-saving technologies for new vehicles

From the European Parliament: The new rules will require almost 30 different features or systems to be introduced in new vehicles of different types. The majority of technologies will become obligatory in May 2022 for new models (cars which haven’t been designed yet) and from May 2024 for existing models. The other advanced life-saving systems to be introduced in new vehicles include: automated emergency breaking, advanced driver distraction warning, emergency lane keeping, reversing detection system, […]

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March 14, 2019

Greenlight from EU Parliament: all motor vehicles to be equipped with driver drowsiness, attention and distraction warning systems

During the plenary session on 11-14 March, the European Parliament greenlighted a set of new rules to make advanced safety equipment mandatory in all new vehicles sold on the EU market. The measures were proposed by the European Commission in May last year, stating that all motor vehicles shall be equipped with driver distraction, drowsiness and attention warning system.   According to the European Parliament the new rules would include: –          Driver drowsiness and attention warning if […]

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March 12, 2019

Product launch: XO

Meet the new Smart Eye XO, a combination of Aurora hardware and Smart Eye Pro software. Read more here

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February 28, 2019

Smart Eye names two additional car models

Today Smart Eye is able to name two additional car models from BMW: BMW X3 and X4.  Smart Eye’s DMS technology will aid gaining insights into the driver’s attention state, focus and drowsiness on the road, understanding and assisting the driver in necessary situations. Fulfilling the criteria of the new EU car safety agenda and approved proposal. Smart Eye is proud to be an entrusted partner for the future generation of semi-autonomous cars together with the BMW Group, paving the way for a high-quality and safe drive. BMW X3 and […]

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View all news

How much are you willing to trust your future car?
It seems that the more reliable an #autonomous #vehicle becomes, the less reliable its driver becomes. Read CEO Martin Krantz's thoughts on the paradox of automation.. Read here: https://t.co/dmx4h07WRY
#paradoxofautomation #dms

Hello CES and Las Vegas!
Currently market leaders in #eyetracking solutions for the #automotiveindustry. Now, we’re going even further and during #CES we'll have exciting news to show. Curious? Check out our #CES2020 page👉https://t.co/g2cObepQ9c

94% of all car crashes are linked to human error. But what causes us to be distracted while driving? The list of reasons could go on forever. So a group of scientists at #MIT decided to look deeper into what actually causes driver distraction.
Read more: https://t.co/oscw9VtFjW

We develop the world’s most advanced #eyetracking system, but what do our customers say about our products and service? Download our latest #customertestimonial and see for yourself..👉🏽 https://t.co/Ukr97beVx1

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