It all started
with a dream.
Our vision began as a dream that awoke our curiosity. When we researched its premise, how eyes could help technology understand human behavior.
We saw the future of Human Insight AI. In 1999, we set out to make it a reality.
One morning before the millennium, Mats Krantz called his son Martin to discuss a recent dream. In the dream, Mats’ wife was able to interact with a computer without experiencing the usual shoulder pain brought on by using a mouse and keyboard. Instead, she could control the computer with her eyes. ”Is this something we could make a reality”, Mats asked his son. Having recently graduated with a degree in Engineering Physics from Chalmers University of Technology, Martin was developing fiber optic pressure sensors at the time. After promising to take a look at it, he came to the conclusion that it would be very hard. And very possible. In the summer of 1999, Martin quit his job and founded Smart Eye together with his father.
Since then, we’ve come further than anyone towards making our vision a reality, together with an ever-expanding team of brilliant minds. A team that still includes Mats, a valued member of the board, and Martin, our first and present CEO.
The leading interface
between human and
artificial intelligence.
Smart Eye is the global leader in Human Insight AI, using machine learning and a multimodal approach to understand, support and predict human behavior in complex environments. We are bridging the gap between humans and machines for a safe and sustainable future.
This is us
One vision.
Endless applications.
Today, our Automotive Solutions are embedded in next-generation vehicles, leading the way towards safer and human-centric mobility. We offer road-ready Driver Monitoring Systems and advanced Interior Sensing solutions, built on two decades of automotive experience and proven by 89 design wins from 13 of the world’s leading car manufacturers including BMW and Geely. We also provide complete hardware and software solutions for fleet and aftermarket, powering vehicles on the road today.
Our Research Instruments are the world’s most advanced eye tracking systems for analyzing human behavior. Thanks to its unparalleled performance in complex situations, our technology offers deep insights into human behavior and human-machine interaction in Automotive, Aviation & Aerospace, Assistive Technology, Media & Marketing, Psychology and many more fields. Today, our technology is used by NASA, Airbus, Boeing, Daimler, AUDI, GM, Johns Hopkins University, Harvard University, RWTH Aachen, Tongji University, NBC Universal Media Lab and thousands of research organizations and universities around the world.
Our subsidiary Affectiva is pioneering Emotion AI, connecting machine logic with human empathy to gain deeper insights into human behavior. Through our Media Analytics division, we offer a better understanding of how consumers engage with content and products, making it possible to optimize messaging and media spend. Our solutions are used by 28% of the Fortune Global 500 and 70% of the world’s largest advertisers.
Automotive Solutions
To interpret reality, you have to see further than what’s in front of you. Our automotive solutions are built on years of innovation, put to practical use in real-life driver environments. They help drivers stay alert, safe and comfortable no matter the conditions.
Research instruments
Our research instruments offer unparalleled performance in complex, real-world situations, paving the way for new insights in aerospace, automotive, aviation, psychology, communication, neuroscience, medicine and clinical research.
Leading the way towards safe sustainable transportation.
Every year, 1.2 million people lose their lives in traffic-related accidents around the world. Another 50 million people are injured. A state of affairs that we refuse to accept.
Our firm belief is that science and technology can help create sustainable progress for the benefit of all. When it comes to transportation, we know that passive safety systems such as seatbelts and airbags are not enough. Therefore, our main focus lies on developing active safety systems such as Driver Monitoring Systems (DMS) to increase traffic safety and reduce the number of injuries and fatalities.
A conclusion we share with a number of agents driving for change. New agendas and expected policies and laws from organizations such as Euro NCAP, the world’s leading car classification company, EU and UNCTAD will increase the demand for DMS and set a new standard in the near future.
However, our contribution to safety begins long before the car starts or the plane is in the air. Every day, our eye tracking systems give the aviation and automotive industry a deeper understanding of human behaviour in crisis situations through insights gained in training and research environments.
Selected clients & partnerships.
Nasa
The National Aeronautics and Space Administration, an independent agency of the United States Federal Government, is a long-term customer. Today, NASA uses our systems in several flight deck simulators within human-machine research in avionics.
BMW
BMW and Smart Eye have a long working relationship when it comes to
eye tracking solutions for human factors research in the automotive field. As OEM, Smart Eye’s DMS technology is also embedded in the BMW X3, X4, X5 and the 8-series coupé.
Thales
Smart Eye contributes eye tracking data to Thales’s Human Performance Monitoring solution. Benefiting from the non-invasiveness of Smart Eye’s sensors, HuMans is a new methodology and pedagogical tool that estimates pilots’ mental workload in real time
Geely
”Safety has always been our primary concern. It’s only a natural step that we collaborate with the world leader in AI-powered eye tracking technology to ensure the safety and security of all occupants in our vehicles.” - An Conghui, President and CEO of Geely Auto Group.
