It all started
with a dream.
Our vision began as a dream that awoke our curiosity. When we researched its premise, how eyes could help technology understand human behaviour.
We saw the future of eye tracking. In 1999, we set out to make it a reality.
One morning before the millennium, Mats Krantz called his son Martin to discuss a recent dream. In the dream, Mats’ wife was able to interact with a computer without experiencing the usual shoulder pain brought on by using a mouse and keyboard. Instead, she could control the computer with her eyes. ”Is this something we could make a reality”, Mats asked his son. Having recently graduated with a degree in Engineering Physics from Chalmers University of Technology, Martin was developing fiber optic pressure sensors at the time. After promising to take a look at it, he came to the conclusion that it would be very hard. And very possible. In the summer of 1999, Martin quit his job and founded Smart Eye together with his father.
Since then, we’ve come further than anyone towards making our vision a reality, together with an ever-expanding team of brilliant minds. A team that still includes Mats, a valued member of the board, and Martin, our first and present CEO.
The leading interface
between human and
artificial intelligence.
Smart Eye was founded to bridge the gap between man and machine for a better, sustainable tomorrow. We do it by developing groundbreaking eye tracking technology that understands, assists and predicts human intentions and actions. Through combining deep, technical knowledge with curious creativity. And the persistence needed to push forward despite realizing that perfect, seamless integration is an unattainable concept.
Our special relationship with the automotive industry began with SAAB Automobile, our very first customer. From the start, our solutions have been developed for a world with high demands and exact specifications regarding quality, safety, reliability, persistence and deliverability. We know that to succeed in a controlled lab environment is one thing. Everyday life, with varying lighting, in-car design requirements, road vibrations or drivers suddenly deciding to wear sunglasses, is another. An insight that has led us to develop robust eye tracking systems for real-world, real-time conditions. Combined with the fact that our platform independent solutions areopen, flexible and fully compatible with our customers’other system components, it’s easy to see why Smart Eye is the preferred partner to the automotive industry around the world.
Today, our proven capability to meet exacting safety and quality demands has also earned trust in fields such as aerospace, aviation and clinical research. The circumstances may vary, but one thing remains the same. Our commitment to delivering precise solutions at the pace required by our customers.
This is us
One vision.
Two business areas.
Our eye tracking systems are developed within Research Instruments, and are made to offer unparallelled performance in complex, real-world situations, paving the way for new insights in aerospace, aviation, psychology, neuroscience, education, medical and clinical research. Our offer ranges from small, mobile solutions that can be integrated with a wide range of biometrical sensors from other manufacturers, to full scale eye tracking systems that can be tuned to each customer’s specifications.
Within Automotive Solutions, we offer algorithms and software for integration in the interior environment of any massproduced vehicle. Today, our technology is primarily used to enhance safety through driver monitoring systems, a vital prerequisite on the way towards fully autonomous cars. Tomorrow, eye tracking technology will also set a new standard when it comes to convenience features. Through cabin sensing, we will be able to check passenger position, automatically adjust seat and infotainment systems for any individual, control windshield wipers through following the driver’s gaze and introduce multimodal functionality such as deeper AI and mood recognition.
Automotive Solutions
To interpret reality, you have to see further than what’s in front of you. Our automotive solutions are built on years of innovation, put to practical use in real-life driver environments. They help drivers stay alert, safe and comfortable no matter the conditions.
Research instruments
Our research instruments offer unparalleled performance in complex, real-world situations, paving the way for new insights in aerospace, automotive, aviation, psychology, communication, neuroscience, medicine and clinical research.
Leading the way towards safe sustainable transportation.
Every year, 1.2 million people lose their lives in traffic-related accidents around the world. Another 50 million people are injured. A state of affairs that we refuse to accept.
Our firm belief is that science and technology can help create sustainable progress for the benefit of all. When it comes to transportation, we know that passive safety systems such as seatbelts and airbags are not enough. Therefore, our main focus lies on developing active safety systems such as Driver Monitoring Systems (DMS) to increase traffic safety and reduce the number of injuries and fatalities.
A conclusion we share with a number of agents driving for change. New agendas and expected policies and laws from organizations such as Euro NCAP, the world’s leading car classification company, EU and UNCTAD will increase the demand for DMS and set a new standard in the near future.
However, our contribution to safety begins long before the car starts or the plane is in the air. Every day, our eye tracking systems give the aviation and automotive industry a deeper understanding of human behaviour in crisis situations through insights gained in training and research environments.
Selected clients & partnerships.
Nasa
The National Aeronautics and Space Administration, an independent agency of the United States Federal Government, is a long-term customer. Today, NASA uses our systems in several flight deck simulators within human-machine research in avionics.
BMW
BMW and Smart Eye have a long working relationship when it comes to
eye tracking solutions for human factors research in the automotive field. As OEM, Smart Eye’s DMS technology is also embedded in the BMW X3, X4, X5 and the 8-series coupé.
Thales
Smart Eye contributes eye tracking data to Thales’s Human Performance Monitoring solution. Benefiting from the non-invasiveness of Smart Eye’s sensors, HuMans is a new methodology and pedagogical tool that estimates pilots’ mental workload in real time
Geely
”Safety has always been our primary concern. It’s only a natural step that we collaborate with the world leader in AI-powered eye tracking technology to ensure the safety and security of all occupants in our vehicles.” - An Conghui, President and CEO of Geely Auto Group.
