It all started
with a dream.
Our vision began as a dream that awoke our curiosity. When we researched its premise, how eyes could help technology understand human behaviour.
We saw the future of eye tracking. In 1999, we set out to make it a reality.
One morning before the millennium, Mats Krantz called his son Martin to discuss a recent dream. In the dream, Mats’ wife was able to interact with a computer without experiencing the usual shoulder pain brought on by using a mouse and keyboard. Instead, she could control the computer with her eyes. ”Is this something we could make a reality”, Mats asked his son. Having recently graduated with a degree in Engineering Physics from Chalmers University of Technology, Martin was developing fiber optic pressure sensors at the time. After promising to take a look at it, he came to the conclusion that it would be very hard. And very possible. In the summer of 1999, Martin quit his job and founded Smart Eye together with his father.
Since then, we’ve come further than anyone towards making our vision a reality, together with an ever-expanding team of brilliant minds. A team that still includes Mats, a valued member of the board, and Martin, our first and present CEO.
The leading interface
between human and
Our eye tracking systems are developed within Research Instruments, and are made to offer unparallelled performance in complex, real-world situations, paving the way for new insights in aerospace, aviation, psychology, neuroscience, education, medical and clinical research. Our offer ranges from small, mobile solutions that can be integrated with a wide range of biometrical sensors from other manufacturers, to full scale eye tracking systems that can be tuned to each customer’s specifications.
Within Automotive Solutions, we offer algorithms and software for integration in the interior environment of any mass-produced vehicle. Today, our technology is primarily used to enhance safety through driver monitoring systems, a vital prerequisite on the way towards fully autonomous cars. Tomorrow, eye tracking technology will also set a new standard when it comes to convenience features. Through cabin sensing, we will be able to check passenger position, automatically adjust seat and infotainment systems for any individual, control windshield wipers through following the driver’s gaze and introduce multimodal functionality such as deeper AI and mood recognition.
This is us
To interpret reality, you have to see further than what’s in front of you. Our automotive solutions are built on years of innovation, put to practical use in real-life driver environments. They help drivers stay alert, safe and comfortable no matter the conditions.
Our research instruments offer unparalleled performance in complex, real-world situations, paving the way for new insights in aerospace, automotive, aviation, psychology, communication, neuroscience, medicine and clinical research.
Leading the way towards safe sustainable transportation.
Selected clients & partnerships.
The National Aeronautics and Space Administration, an independent agency of the United States Federal Government, is a long-term customer. Today, NASA uses our systems in several flight deck simulators within human-machine research in avionics.
BMW and Smart Eye have a long working relationship when it comes to
eye tracking solutions for human factors research in the automotive field. As OEM, Smart Eye’s DMS technology is also embedded in the BMW X3, X4, X5 and the 8-series coupé.
Smart Eye contributes eye tracking data to Thales’s Human Performance Monitoring solution. Benefiting from the non-invasiveness of Smart Eye’s sensors, HuMans is a new methodology and pedagogical tool that estimates pilots’ mental workload in real time
”Safety has always been our primary concern. It’s only a natural step that we collaborate with the world leader in AI-powered eye tracking technology to ensure the safety and security of all occupants in our vehicles.” - An Conghui, President and CEO of Geely Auto Group.
Martin KrantzFounder & CEO
A graduate of Chalmers University of Technology with a Master of Science in Engineering Physics, Martin Krantz founded Smart Eye together with his father in 1999.
As CEO, Martin has helmed the company since the start and continue to do so to this day. Other assignments include chairman at Neoeye AB and member of the board for 1928 Diagnostics.