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26 August, 2024

Enhancing Agricultural Efficiency with Eye Tracking: A Smart Eye Case Study

At Smart Eye, we’re at the forefront of eye tracking technology, offering innovative solutions to various industries worldwide. With a focus on precision, reliability, and usability, Smart Eye is a trusted partner for organizations seeking to understand human behavior in diverse environments.

Smart Eye: A Leader in Eye Tracking Innovation

Headquartered in Gothenburg, Sweden, Smart Eye boasts a rich history of pioneering eye tracking solutions. Our global network of offices and partners ensures that we deliver cutting-edge technology and exceptional service to our clients worldwide.

Case Study: Eye Tracking in Agricultural Equipment

In our latest case study, we collaborated with a farm equipment manufacturer to optimize tractor operations. The challenge was to track driver attention and gaze patterns while operating a tractor equipped with a plow system.

The Challenge: Monitoring Driver Attention in Tractor Operations

In tractor plowing, the driver frequently looks backward to monitor the plow’s performance. However, understanding the driver’s gaze patterns in this context presented unique challenges. The client wanted to know which parts of the plow system the driver focused on and how much time was spent looking backward versus forward.

eye tracking for tractor UX

Smart Eye Solution: High-Accuracy Eye Tracking System

To meet this challenge, we deployed a three-camera eye tracking system inside the tractor cabin. The system was strategically positioned to capture the driver’s gaze accurately. Despite the rugged conditions and constant vibration, our system maintained high accuracy levels, with precision measurements below one degree.

The Bottom Line: Why Choose Smart Eye?

By partnering with Smart Eye, organizations gain access to advanced eye tracking technology tailored to their specific needs. Our solutions provide invaluable insights into human behavior, enabling businesses to enhance efficiency, safety, and performance across various industries.

Ready to Optimize Your Operations with Smart Eye?

If you’re looking to enhance efficiency and safety in your industry through advanced eye tracking technology, Smart Eye is here to help. Contact us today to learn more about our solutions and discover how we can tailor them to meet your specific requirements. Let’s drive innovation together.

Written by Ashley McManus
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