A guide to Smart Eye’s technology
At Smart Eye, every eye movement we record and algorithm we write are intended to increase our understanding of the most complicated system in the world: the human being. We work at the edge of technology but we realize that sometimes it is hard to understand the complexity of our technology. Therefore we have created this guide, to give you a better understanding of how we do things and to explain the complex process of […]
Six ways in which eye tracking is changing the world
In any field of use, eye tracking already makes using technology more efficient, more sustainable and more accessible. But so far, we have only scraped the surface of what we can accomplish with the help of eye tracking. Ideas that were considered impossible yesterday, are now a part of the day to day life for millions of people. The full impact of eye tracking technology is still ahead of us. Ever wondered what impact eye-tracking […]
Our eyes or our minds – what causes driver distraction?
From eye tracking to emotional AI – every company has their own preferred approach for catching distracted driving. To discover which aspect of driver distraction has the most critical effect on driving performance, a group of scientists at the Massachusetts Institute of Technology (MIT) constructed an experiment.