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23 February, 2022

Kantar: How to Navigate the Emotional World of Sustainability in Advertising

Today’s episode features Graham Page, Global Managing Director, Media Analytics at Affectiva and Vera Sidlova, Global Brand Manager, Creative at Kantar. Kantar is the world’s leading data, insights and consulting company.  Combining their expertise in human understanding with advanced technologies, Kantar’s 30,000 people help the world’s leading organizations succeed and grow. Vera has been focused on creative effectiveness research and helps manage Kantar’s creative solutions portfolio.

Vera and Graham gave me a sneak peek around an upcoming joint webinar event  on how brands can make their sustainability campaigns resonate, and shared some preliminary Emotion AI analysis findings from the Kantar and Affectiva databases. Listen to learn more.

To learn more, register for the sustainability in advertising webinar here

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