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January 4, 2022

Smart Eye Automotive Interior Sensing Named CES 2022 Innovation Awards Honoree

The company’s groundbreaking Automotive Interior Sensing solution combines driver monitoring and cabin monitoring to improve road safety and mobility experiences.

Gothenburg, Sweden – January 4, 2022 – Smart Eye, the global leader in Human Insight AI, today announced that it has been named a CES® 2022 Innovation Awards Honoree for Smart Eye Automotive Interior Sensing. The recognition comes ahead of CES 2022, happening Jan. 5-7 in Las Vegas, NV and digitally.

Smart Eye Automotive Interior Sensing combines the company’s industry-leading driver monitoring system (DMS) with cabin monitoring to provide deep, human-centric insight into what is happening inside a vehicle. The system understands the state of the driver, the cabin and the backseat passengers, by detecting eye gaze, head movement, body posture, occupancy, activities, children, pets and objects. Powered by Affectiva’s Emotion AI, it also captures nuanced emotions, reactions and facial expressions. In turn, Smart Eye enables OEMs and Tier 1s to build next generation vehicles that improve road safety by understanding dangerous driving behavior, and unlock features and services that enhance wellness, comfort and entertainment.

Smart Eye Automotive Interior Sensing is a multi-modal solution built with computer vision, machine learning and massive amounts of real-world automotive data. With a flexible camera position using the latest optical RGB and IR sensors, the system runs in real time on low-power embedded systems.

“We’re so excited to receive this recognition of our work in Interior Sensing,” said Martin Krantz, Founder and CEO of Smart Eye. “For years, Smart Eye has held a definitive leadership position in the driver monitoring system (DMS) market. Now, we are expanding our view beyond just the driver, to monitor the full cabin, to understand what is happening inside a vehicle. The industry is rapidly adopting these multi-modal Interior Sensing solutions, in response to evolving requirements for advanced safety features and next-generation mobility experiences. We’re proud to be at the forefront of this movement.”

The CES Innovation Awards program is an annual competition honoring outstanding design and engineering in 27 consumer technology product categories. Those with the highest rating receive the “Best of Innovation” distinction. An elite panel of industry expert judges, including members of the media, designers, engineers and more, reviewed submissions based on innovation, engineering and functionality, aesthetic and design. This year’s CES Innovation Awards program received a record-high number of submissions, with 1,800 companies entering.

Smart Eye will participate in Digital CES and will host remote, live technology demos of its latest and greatest automotive technology for select clients and partners during the week of CES and beyond.

Learn more about Smart Eye Automotive Interior Sensing in this overview video: https://youtu.be/jRdMaL0nkSI

Learn more about Smart Eye’s activities during CES 2022: smarteye.se/ces-2022

The CES 2022 Innovation Awards honorees, including product descriptions and photos, can be found at CES.tech/innovation.

 

About Smart Eye

Smart Eye is the global leader in Human Insight AI, technology that understands, supports and predicts human behavior in complex environments. Together with its subsidiaries Affectiva and iMotions, the company is bridging the gap between humans and machines for a safe and sustainable future.

Smart Eye offers road-ready Driver Monitoring Systems and next-level Interior Sensing solutions built on two decades of automotive experience. Smart Eye’s technology is embedded in next-generation vehicles as OEM or Tier 1 solutions and has been selected by 13 of the world’s leading car manufacturers for 89 car models. Smart Eye also provides complete hardware and software solutions for fleet and aftermarket, powering vehicles on the road today.

As the preferred partner to the automotive industry, Smart Eye is leading the way towards safer, more sustainable transportation and mobility experiences enhancing wellness, comfort, and entertainment.

Smart Eye was founded in 1999, is publicly traded and headquartered in Sweden with offices in the US, UK, Germany, Denmark, Egypt, Japan, Singapore, and China. Learn more at: www.smarteye.ai.

 

Press Contact:

Hailey Melamut
hailey.melamut@walkersands.com

January 3, 2022

Join Smart Eye at virtual CES 2022

Smart Eye has decided to not participate in CES 2022 in person. Given the pandemic surges around the world, we do not want to put the health and well being of our employees, clients and partners at risk.

We do want to start off the new year by showcasing the latest and greatest innovations in our technology, including our Driver Monitoring System, our Interior Sensing AI, powered by Affectiva, and AIS, our new product for fleet and aftermarket.

During the week of CES and beyond, we will deliver an awesome virtual experience that will include remote live demos by our technical experts and new content and videos of our automotive technology.

If you are interested in learning more, contact us to schedule a meeting!

To find out more about our CES presence: https://smarteye.se/ces-2022/

December 20, 2021

Introducing: Smart Eye Pro dx 120

120 Hz with unparalleled flexibility

Size matters; at least when it comes to the instruments you bring into complex research environments. With its small footprint, Smart Eye Pro dx is the perfect eye tracker for situations that require a system that is as adaptable as it is advanced.

Now, this unparalleled flexibility is combined with the accuracy and reduced delay of a higher sampling rate – resulting in Smart Eye Pro dx 120.

Thanks to its compact size, Smart Eye Pro dx 120 is the 120 Hz solution that gives you the best of both worlds. Developed for the customers who have requested more data, better saccade detection, and better eyelid detection, but without compromising on the flexibility or high resolution of the dx camera.

Watch our sales engineer Sebastian Johansson demonstrate and explain the new features and improvements of Smart Eye Pro dx 120:  

The new features of Smart Eye Pro dx 120 include:

  • 120 Hz eye tracking with the smaller, non-intrusive Dx camera
  • More robust and accurate gaze tracking
  • Improved video recording performance and robustness
  • Reduced processor load for AI-X and Aurora cameras
  • Added RPC methods for toggling between adult or infant tracking
  • Upgraded to Basler Pylon 6.2.0

 

November 11, 2021

Affectiva Introduces New Functionality to Enhance Media Analytics Insight

New Emotion AI introduces Sentimentality and Confusion measurements for deeper insight into how viewers feel about content enabling brands to build more meaningful connections with customers.

BOSTON–(BUSINESS WIRE)–Affectiva, a Smart Eye company, today announced the latest version release of its category-defining Emotion AI product. This update to its media analytics offering makes several new features available to its market research customers.

Affectiva’s Emotion AI technology is used by 70 percent of the world’s largest advertisers and 28 percent of Fortune Global 500 companies to understand consumers’ and customers’ emotional reactions to content and experiences, maximizing brand ROI. With the help of Emotion AI, clients can test the unbiased and unfiltered emotional responses that consumers have with brand content such as video ad content and longer TV programming. The device-agnostic system works across mobile, tablet, desktop and physical environments, and works with optical sensors, standard webcams, near infrared and RGB cameras.

Affectiva has continuously invested in its media analytics and Emotion AI capabilities both leading up to and after being acquired by Smart Eye in June 2021. The update makes several notable improvements to its existing Emotion AI offering:

  • Affectiva’s previously best in class face tracker has furthered its accuracy even more to understand the precise placement of faces on-screen, regardless of lighting conditions and head angles. Drawing on work done for automotive safety in very challenging camera and lighting conditions, this update greatly increases the usable video rate, increasing analytical robustness and cutting costs for clients.
  • More substantive, enhanced facial emotion metrics that pick up on consumer and audience emotional states more accurately (such as anger and fear). This allows for a more meaningful and precise measurement of unfiltered and unbiased emotional and cognitive responses to content, all captured with opt in and consent.
  • The introduction of sentimentality and confusion metrics. Measuring these two states has been largely difficult up to this point, as very little literature exists regarding the facial signals of these two mental states and underlying facial expression science. With understanding these two states a common request among clients, Affectiva had to break new ground in identifying relevant expressions that map to sentimentality and confusion. As a result, no other facial expression analysis system identifies these two mental states. These capabilities will be particularly relevant for Affectiva entertainment research clients.

The new emotion AI generates more unique insights that can then be practically applied to improve brand experiences and communications. This builds more positive and meaningful connections with customers, and enables optimization and action. It also directly impacts the bottom line as clients can now generate more usable data from the same sample number of responses; for example, the face tracker improvements can be directly applied to the increasing use of mobile phones in data capture, where data quality has historically struggled due to low lighting conditions and challenging head angle positions.

This SDK update also draws upon a massively diverse data set for algorithm training. Today, Affectiva has the largest emotional database in the world, with over 11.5 million consumer responses to more than 60,000 ads in 90 countries. It also reflects the most global representation of diversity in a media analytics data set, mitigating algorithmic bias and increasing cross-cultural sensitivity.

“I am especially proud of how Affectiva has been able to draw upon the diversity of our training set,” said Dr. Rana el Kaliouby, former Co-Founder and CEO of Affectiva, now Deputy CEO of Smart Eye. “For example, the majority of our data set is not Caucasian today, which allows us to minimize bias more effectively. This aligns with our very intentional mission to mitigate algorithmic bias, and to further the cause of prioritizing ethics in AI.”

“We are thrilled to announce these new capabilities for our existing and new customers,” said Graham Page, Global Managing Director, Media Analytics at Affectiva. “It represents our continued commitment to the media analytics industry through the iterative improvement of our technology, not to mention demonstrates the groundbreaking work our team has achieved in helping our customers further understand complex and nuanced emotions and cognitive states with technology.”

“It’s exciting to see these new developments come into play. Already we can see the benefit of the higher usability rate in studies, and how this will improve the quality and robustness of insights for our clients. The new emotion measures will also give our clients an even more nuanced understanding of how consumers are responding to their advertising content–allowing them to optimize their ads to be as effective as possible,” added Vera Sidlova, Global Brand Manager, Creative at Kantar.

The Emotion AI update will be made available to customers this November in both the Affectiva SDK and the core media analytics product.

For more information on Affectiva’s media analytics offering, visit: https://go.affectiva.com/affdex-for-market-research

About Smart Eye and Affectiva

Smart Eye is the global leader in Human Insight AI, technology that understands, supports and predicts human behavior in complex environments. Bridging the gap between humans and machines for a safe and sustainable future.

Our subsidiary Affectiva is pioneering Emotion AI, helping companies gain a deeper understanding of how consumers engage with their content, products and services, in automotive, media analytics and market research, and beyond. Our solutions are used by 28% of the Fortune Global 500 and 70% of the world’s largest advertisers.

Today, our technology is also embedded in next-generation vehicles, leading the way towards human-centric mobility through Driver Monitoring Systems and Interior Sensing solutions. Our Research Instruments offer unparalleled insights into automotive, aviation, assistive technology, behavioral science and many more fields. Our subsidiary iMotions provides the world’s leading biosensor software platform, that in real-time synchronizes data streams from multiple sensors.

Smart Eye was founded in 1999 and is headquartered in Sweden with offices in the US, UK, Germany, Denmark, Egypt, Japan, Singapore and China. A publicly traded company since 2016, our customers include NASA, Nissan, Boeing, Honeywell, Volvo, GM, BMW, Geely, Harvard University and over 1,300 research organizations around the world.

Contacts

Hailey Melamut
March Communications for Smart Eye
hailey@marchcomms.com
+1 617-960-9856

October 26, 2021

Smart Eye Acquires iMotions to Unlock Potential for Multi-Modal, Human Behavioral Research

iMotions to continue to be independently run, while the combined companies bring together complementary expertise in sensing technologies and biosensor software to create the first powerhouse for analyzing emotional, cognitive and behavioral data, delivering holistic human insights. 

GOTHENBURG, Sweden & COPENHAGEN, Denmark — Today, Smart Eye and iMotions announced they have entered into an agreement in which Smart Eye will acquire iMotions for USD 46.6 million (SEK 400 million).

As the global leader in Human Insight AI, Smart Eye will couple its advanced eye tracking and emotion AI technologies with iMotions’ innovative, multiple-sensor data collection and analytics software to create the first powerhouse in human behavioral research and analysis. Together they will provide an end-to-end, multi-modal approach to analyzing complex human behaviors and delivering holistic human insights.

iMotions, which will be a wholly owned subsidiary of the Smart Eye Group and will continue to be independently run by CEO Peter Hartzbech under terms of the agreement, has a history of profitable, high growth. The company has more than 15 years of experience developing and delivering a solution that uniquely and in real-time integrates data streams from more than 50 biosensors, as well as other explicit measures, into a single research platform that provides a deeper, more comprehensive understanding of human behaviors. With iMotions, research teams are able to expand beyond single technology analysis and streamline data from multiple, both implicit and explicit, measures such as eye tracking, facial expression analysis, sweat gland activity, brain activity, heart rate, field surveys, focus groups and more.

The acquisition will accelerate iMotions’ product innovation, particularly in the areas of remote and mobile data collection and analysis, by providing access to capital and expertise in machine learning and data acquisition and annotation. Integrating iMotions’ Behavioral Research Suite will expand multi-modal data and synchronized analytics, helping to accelerate Smart Eye’s leadership in the rapidly emerging field of Human Insight AI in automotive but also in new markets. Together, they will increasingly help customers study the complexity of human behavior in real world and challenging environments.

“The next decade is going to see an amazing expansion of human behavioral research using multi-modal approaches. The addition of iMotions and its multi-sensor integration software promises to unlock increased value for Smart Eye’s current customers, particularly in the automotive industry, while opening the door to others,” said Martin Krantz, Founder and CEO of Smart Eye. “The future is multi-modal with technological advances likely to make it easier, faster and more cost-effective to understand what’s driving human behavior and decision making. With Motions, we’re adding the world’s leading insights and analysis software to our leading eye tracking and facial expression analysis technologies.”

This follows Smart Eye’s recent acquisition of Affectiva, a move designed to solidify the company’s stronghold on, and fuel growth of, the rapidly developing automotive Interior Sensing market. The current acquisition is a synergistic approach that has been in the making for a long time, as Smart Eye, iMotions and Affectiva have a long history of partnering together.

“Smart Eye and iMotions have shared visions for eye tracking and multi-modal research for many years,” said Peter Hartzbech, Founder and CEO of iMotions. “In Smart Eye we have the ideal partner to further invest in the vision to accelerate human behavior insights, driving transformation that will fuel our customers’ successes across commercial industries, as well as for academic researchers. Together, we will work on long-term strategies that will benefit our partners and open the best opportunities for our employees. It’s going to be exciting to collaborate closer based on our shared values and culture.”

The acquisition significantly expands Smart Eye’s global footprint, as iMotions has more than 1,300 worldwide customers across academia and various industries, including 55 of the World’s Top 100 universities (QS World University Rankings). For iMotions, it provides an entry point into Asia-Pacific markets.

With Affectiva and iMotions both having a Boston base, the acquisition further cements Smart Eye’s presence and opportunity in a market rich with technology innovation and top-flight educational and research institutions. Smart Eye is headquartered in Gothenburg (Sweden), with additional offices in Detroit (US), Tokyo (Japan), Chongqing (China), Hildesheim (Germany). iMotions is headquartered in Copenhagen (Denmark), with additional offices in Berlin (Germany) and Singapore.

For more information about the acquisition, click here.

For more information about iMotions Behavioral Research Suite, click here.

For more information about the deal structure, click here.

About Smart Eye

Smart Eye is the global leader in Human Insight AI, technology that understands, supports and predicts human behavior in complex environments. Bridging the gap between humans and machines for a safe and sustainable future.

Today, our technology is embedded in next-generation vehicles, leading the way towards human-centric mobility through Driver Monitoring Systems and Interior Sensing solutions. Our Research Instruments offer unparalleled insights into Automotive, Aviation & Aerospace, Assistive Technology, Media & Marketing, Psychology and many more fields. Our subsidiary Affectiva is pioneering Emotion AI, connecting machine logic with human empathy to gain a deeper understanding of how consumers engage with content and products.

Smart Eye was founded in 1999 and is headquartered in Sweden with offices in the US, UK, Germany, Egypt, Japan and China. A publicly traded company since 2016, our customers include NASA, Nissan, Boeing, Honeywell, Volvo, GM, BMW, Geely, Harvard University, 70% of the world’s largest advertisers and 28% of the Fortune Global 500 companies.

About iMotions

Founded in 2005 and headquartered in Copenhagen with offices in Boston, Singapore and Berlin, iMotions has successfully developed the world’s leading human behavior software solution. The software combines data from +50 sensors – eye tracking, facial expressions, sweat gland activity, brain activity and more – in one easy-to-use software that uniquely and in real-time tracks, aggregates and analyses nonconscious emotional, cognitive and behavioral data providing research teams a deeper, more comprehensive understanding of human behaviors.

More than 1,300 organizations around the world – from leading academic institutions to global brands to highly respected healthcare organizations – use iMotions. Customers include worldwide top tier universities, corporations, agencies, government, and military customer segments. iMotions successfully developed the multimodal research market from the eye tracking research market and is today a global SaaS company and leader in the early-stage niche market for multimodal software for human behavior research as well as a knowledge intensive organization with in-depth neuroscience expertise as part of the global organization.

For more information, visit iMotions.com.

Contacts

Hailey Melamut
March Communications for Smart Eye
hailey@marchcomms.com
+1 617-960-9856

Todd Graff
CTP Boston for iMotions
tgraff@ctpboston.com
+1 617-309-0401