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November 11, 2021

Affectiva Introduces New Functionality to Enhance Media Analytics Insight

New Emotion AI introduces Sentimentality and Confusion measurements for deeper insight into how viewers feel about content enabling brands to build more meaningful connections with customers.

BOSTON–(BUSINESS WIRE)–Affectiva, a Smart Eye company, today announced the latest version release of its category-defining Emotion AI product. This update to its media analytics offering makes several new features available to its market research customers.

Affectiva’s Emotion AI technology is used by 70 percent of the world’s largest advertisers and 28 percent of Fortune Global 500 companies to understand consumers’ and customers’ emotional reactions to content and experiences, maximizing brand ROI. With the help of Emotion AI, clients can test the unbiased and unfiltered emotional responses that consumers have with brand content such as video ad content and longer TV programming. The device-agnostic system works across mobile, tablet, desktop and physical environments, and works with optical sensors, standard webcams, near infrared and RGB cameras.

Affectiva has continuously invested in its media analytics and Emotion AI capabilities both leading up to and after being acquired by Smart Eye in June 2021. The update makes several notable improvements to its existing Emotion AI offering:

  • Affectiva’s previously best in class face tracker has furthered its accuracy even more to understand the precise placement of faces on-screen, regardless of lighting conditions and head angles. Drawing on work done for automotive safety in very challenging camera and lighting conditions, this update greatly increases the usable video rate, increasing analytical robustness and cutting costs for clients.
  • More substantive, enhanced facial emotion metrics that pick up on consumer and audience emotional states more accurately (such as anger and fear). This allows for a more meaningful and precise measurement of unfiltered and unbiased emotional and cognitive responses to content, all captured with opt in and consent.
  • The introduction of sentimentality and confusion metrics. Measuring these two states has been largely difficult up to this point, as very little literature exists regarding the facial signals of these two mental states and underlying facial expression science. With understanding these two states a common request among clients, Affectiva had to break new ground in identifying relevant expressions that map to sentimentality and confusion. As a result, no other facial expression analysis system identifies these two mental states. These capabilities will be particularly relevant for Affectiva entertainment research clients.

The new emotion AI generates more unique insights that can then be practically applied to improve brand experiences and communications. This builds more positive and meaningful connections with customers, and enables optimization and action. It also directly impacts the bottom line as clients can now generate more usable data from the same sample number of responses; for example, the face tracker improvements can be directly applied to the increasing use of mobile phones in data capture, where data quality has historically struggled due to low lighting conditions and challenging head angle positions.

This SDK update also draws upon a massively diverse data set for algorithm training. Today, Affectiva has the largest emotional database in the world, with over 11.5 million consumer responses to more than 60,000 ads in 90 countries. It also reflects the most global representation of diversity in a media analytics data set, mitigating algorithmic bias and increasing cross-cultural sensitivity.

“I am especially proud of how Affectiva has been able to draw upon the diversity of our training set,” said Dr. Rana el Kaliouby, former Co-Founder and CEO of Affectiva, now Deputy CEO of Smart Eye. “For example, the majority of our data set is not Caucasian today, which allows us to minimize bias more effectively. This aligns with our very intentional mission to mitigate algorithmic bias, and to further the cause of prioritizing ethics in AI.”

“We are thrilled to announce these new capabilities for our existing and new customers,” said Graham Page, Global Managing Director, Media Analytics at Affectiva. “It represents our continued commitment to the media analytics industry through the iterative improvement of our technology, not to mention demonstrates the groundbreaking work our team has achieved in helping our customers further understand complex and nuanced emotions and cognitive states with technology.”

“It’s exciting to see these new developments come into play. Already we can see the benefit of the higher usability rate in studies, and how this will improve the quality and robustness of insights for our clients. The new emotion measures will also give our clients an even more nuanced understanding of how consumers are responding to their advertising content–allowing them to optimize their ads to be as effective as possible,” added Vera Sidlova, Global Brand Manager, Creative at Kantar.

The Emotion AI update will be made available to customers this November in both the Affectiva SDK and the core media analytics product.

For more information on Affectiva’s media analytics offering, visit: https://go.affectiva.com/affdex-for-market-research

About Smart Eye and Affectiva

Smart Eye is the global leader in Human Insight AI, technology that understands, supports and predicts human behavior in complex environments. Bridging the gap between humans and machines for a safe and sustainable future.

Our subsidiary Affectiva is pioneering Emotion AI, helping companies gain a deeper understanding of how consumers engage with their content, products and services, in automotive, media analytics and market research, and beyond. Our solutions are used by 28% of the Fortune Global 500 and 70% of the world’s largest advertisers.

Today, our technology is also embedded in next-generation vehicles, leading the way towards human-centric mobility through Driver Monitoring Systems and Interior Sensing solutions. Our Research Instruments offer unparalleled insights into automotive, aviation, assistive technology, behavioral science and many more fields. Our subsidiary iMotions provides the world’s leading biosensor software platform, that in real-time synchronizes data streams from multiple sensors.

Smart Eye was founded in 1999 and is headquartered in Sweden with offices in the US, UK, Germany, Denmark, Egypt, Japan, Singapore and China. A publicly traded company since 2016, our customers include NASA, Nissan, Boeing, Honeywell, Volvo, GM, BMW, Geely, Harvard University and over 1,300 research organizations around the world.

Contacts

Hailey Melamut
March Communications for Smart Eye
hailey@marchcomms.com
+1 617-960-9856

October 26, 2021

Smart Eye Acquires iMotions to Unlock Potential for Multi-Modal, Human Behavioral Research

iMotions to continue to be independently run, while the combined companies bring together complementary expertise in sensing technologies and biosensor software to create the first powerhouse for analyzing emotional, cognitive and behavioral data, delivering holistic human insights. 

GOTHENBURG, Sweden & COPENHAGEN, Denmark — Today, Smart Eye and iMotions announced they have entered into an agreement in which Smart Eye will acquire iMotions for USD 46.6 million (SEK 400 million).

As the global leader in Human Insight AI, Smart Eye will couple its advanced eye tracking and emotion AI technologies with iMotions’ innovative, multiple-sensor data collection and analytics software to create the first powerhouse in human behavioral research and analysis. Together they will provide an end-to-end, multi-modal approach to analyzing complex human behaviors and delivering holistic human insights.

iMotions, which will be a wholly owned subsidiary of the Smart Eye Group and will continue to be independently run by CEO Peter Hartzbech under terms of the agreement, has a history of profitable, high growth. The company has more than 15 years of experience developing and delivering a solution that uniquely and in real-time integrates data streams from more than 50 biosensors, as well as other explicit measures, into a single research platform that provides a deeper, more comprehensive understanding of human behaviors. With iMotions, research teams are able to expand beyond single technology analysis and streamline data from multiple, both implicit and explicit, measures such as eye tracking, facial expression analysis, sweat gland activity, brain activity, heart rate, field surveys, focus groups and more.

The acquisition will accelerate iMotions’ product innovation, particularly in the areas of remote and mobile data collection and analysis, by providing access to capital and expertise in machine learning and data acquisition and annotation. Integrating iMotions’ Behavioral Research Suite will expand multi-modal data and synchronized analytics, helping to accelerate Smart Eye’s leadership in the rapidly emerging field of Human Insight AI in automotive but also in new markets. Together, they will increasingly help customers study the complexity of human behavior in real world and challenging environments.

“The next decade is going to see an amazing expansion of human behavioral research using multi-modal approaches. The addition of iMotions and its multi-sensor integration software promises to unlock increased value for Smart Eye’s current customers, particularly in the automotive industry, while opening the door to others,” said Martin Krantz, Founder and CEO of Smart Eye. “The future is multi-modal with technological advances likely to make it easier, faster and more cost-effective to understand what’s driving human behavior and decision making. With Motions, we’re adding the world’s leading insights and analysis software to our leading eye tracking and facial expression analysis technologies.”

This follows Smart Eye’s recent acquisition of Affectiva, a move designed to solidify the company’s stronghold on, and fuel growth of, the rapidly developing automotive Interior Sensing market. The current acquisition is a synergistic approach that has been in the making for a long time, as Smart Eye, iMotions and Affectiva have a long history of partnering together.

“Smart Eye and iMotions have shared visions for eye tracking and multi-modal research for many years,” said Peter Hartzbech, Founder and CEO of iMotions. “In Smart Eye we have the ideal partner to further invest in the vision to accelerate human behavior insights, driving transformation that will fuel our customers’ successes across commercial industries, as well as for academic researchers. Together, we will work on long-term strategies that will benefit our partners and open the best opportunities for our employees. It’s going to be exciting to collaborate closer based on our shared values and culture.”

The acquisition significantly expands Smart Eye’s global footprint, as iMotions has more than 1,300 worldwide customers across academia and various industries, including 55 of the World’s Top 100 universities (QS World University Rankings). For iMotions, it provides an entry point into Asia-Pacific markets.

With Affectiva and iMotions both having a Boston base, the acquisition further cements Smart Eye’s presence and opportunity in a market rich with technology innovation and top-flight educational and research institutions. Smart Eye is headquartered in Gothenburg (Sweden), with additional offices in Detroit (US), Tokyo (Japan), Chongqing (China), Hildesheim (Germany). iMotions is headquartered in Copenhagen (Denmark), with additional offices in Berlin (Germany) and Singapore.

For more information about the acquisition, click here.

For more information about iMotions Behavioral Research Suite, click here.

For more information about the deal structure, click here.

About Smart Eye

Smart Eye is the global leader in Human Insight AI, technology that understands, supports and predicts human behavior in complex environments. Bridging the gap between humans and machines for a safe and sustainable future.

Today, our technology is embedded in next-generation vehicles, leading the way towards human-centric mobility through Driver Monitoring Systems and Interior Sensing solutions. Our Research Instruments offer unparalleled insights into Automotive, Aviation & Aerospace, Assistive Technology, Media & Marketing, Psychology and many more fields. Our subsidiary Affectiva is pioneering Emotion AI, connecting machine logic with human empathy to gain a deeper understanding of how consumers engage with content and products.

Smart Eye was founded in 1999 and is headquartered in Sweden with offices in the US, UK, Germany, Egypt, Japan and China. A publicly traded company since 2016, our customers include NASA, Nissan, Boeing, Honeywell, Volvo, GM, BMW, Geely, Harvard University, 70% of the world’s largest advertisers and 28% of the Fortune Global 500 companies.

About iMotions

Founded in 2005 and headquartered in Copenhagen with offices in Boston, Singapore and Berlin, iMotions has successfully developed the world’s leading human behavior software solution. The software combines data from +50 sensors – eye tracking, facial expressions, sweat gland activity, brain activity and more – in one easy-to-use software that uniquely and in real-time tracks, aggregates and analyses nonconscious emotional, cognitive and behavioral data providing research teams a deeper, more comprehensive understanding of human behaviors.

More than 1,300 organizations around the world – from leading academic institutions to global brands to highly respected healthcare organizations – use iMotions. Customers include worldwide top tier universities, corporations, agencies, government, and military customer segments. iMotions successfully developed the multimodal research market from the eye tracking research market and is today a global SaaS company and leader in the early-stage niche market for multimodal software for human behavior research as well as a knowledge intensive organization with in-depth neuroscience expertise as part of the global organization.

For more information, visit iMotions.com.

Contacts

Hailey Melamut
March Communications for Smart Eye
hailey@marchcomms.com
+1 617-960-9856

Todd Graff
CTP Boston for iMotions
tgraff@ctpboston.com
+1 617-309-0401

 

October 1, 2021

Smart Eye Receives Another Design Win from Major Japanese OEM

GOTHENBURG, SWEDEN, October 1, 2021 – Smart Eye announces a new design win with a global Japanese car manufacturer. The new order, for one new car model on an existing platform, has an estimated revenue of SEK 25 million, based on forecasts of the estimated product life cycle.

Smart Eye, the world’s leading developer of AI-powered Driver Monitoring System (DMS) software, has received a new order from an existing customer. The new car model is estimated to go into production by the end of 2022.

The customer is a major, global car manufacturer headquartered in Japan. The new order extends Smart Eye’s technology to yet another of the customer’s car models, in addition to the nine previously communicated design wins with this OEM. The estimated revenue for the new design win SEK 25 million, based on product life cycle volume projections.

For this model, the OEM has changed the standard position of the system’s camera. Smart Eye’s DMS solution is designed for flexibility in order to accommodate new camera placements. This is expected to give Smart Eye a competitive advantage as an increasing number of car manufacturers are requesting alternative camera placements in their cars.

“This new order further confirms our ability to provide our customers with outstanding DMS technology. As we keep delivering on our existing contracts, we look forward to receiving even more design wins on this and other previously won platforms”, said Martin Krantz, CEO and founder of Smart Eye.

Smart Eye has now received a total of 89 design wins from 13 OEMs. The combined estimated lifetime value from current design wins is now larger than SEK 2,275 million. Estimated value over the product lifecycle from possible additional design wins with the car manufacturers on existing platforms is now SEK 3,975 million.

 

September 16, 2021

Smart Eye Announces Detlef Wilke as New VP of Automotive Solutions

GOTHENBURG, SWEDEN, September 16, 2021 – Smart Eye, the global leader in AI-based Driver Monitoring and Interior Sensing software, announced that it has appointed Detlef Wilke as new Vice President of Automotive Solutions.

As Vice President of Automotive Solutions, Detlef Wilke will be leading and growing the development of Smart Eye’s Driver Monitoring and Interior Sensing solutions. The Automotive Solutions business area was founded in 2012 and has since established Smart Eye as the leading developer of Driver Monitoring System (DMS) software for the automotive industry. With 88 contracts with 13 OEMs, Smart Eye is the clear market leader, delivering its AI-based technology to several of the world’s largest car manufacturers.

Detlef Wilke is taking over as Vice President of Automotive Solutions at a key point in the automotive industry’s evolution. Recent legislation proposals in the US and China, as well as Euro NCAP’s upcoming assessment protocol, all include driver detection technology as a mandatory safety feature, increasing pressure on car manufacturers to implement Driver Monitoring Systems in their upcoming car models.

Smart Eye’s Driver Monitoring software is the best equipped solution to deliver on the requirements of Euro NCAP and the new regulations taking shape in the US and China. Since the recent acquisition of Emotion AI pioneer Affectiva, the company is also aptly positioned to lead and accelerate the rapidly growing Interior Sensing market.

“I am very happy to be joining the Smart Eye team at a time when the demand for DMS and Interior Sensing software solutions is rapidly growing”, said Detlef Wilke, new Vice President of Automotive Solutions at Smart Eye. “Smart Eye’s unparalleled domain expertise combined with their focus on quality and performance positions the company perfectly to lead this market, saving lives and improving our transportation experiences. I look forward to driving new growth opportunities, adding my experience and passion to the highly skilled and committed team.”

“I am excited to welcome Detlef Wilke to Smart Eye,” said Martin Krantz, CEO and Founder of Smart Eye. “His deep technical expertise in building Interior Sensing systems and developing DMS solutions will be incredibly valuable for Smart Eye as we expand our automotive footprint.”

Detlef Wilke is leaving his previous position at Aptiv (formerly Delphi) after 23 years with the company. His focus was on Driver Monitoring and Interior Sensing after seven years in a number of parallel roles, ranging from Technical Management, Project Leadership, and Solution and Quote Strategies Leadership. In his prior role he successfully built up and shaped business and technology in the areas of Driver- and Interior Monitoring. Previously, he was active in leading roles for OEM- and Aftermarket Connectivity Telematics hardware and software. As Chairman of the CLEPA Mirror Group for Euro NCAP Occupant Status Monitoring, Detlef was deeply involved in the NCAP and legislative strategies.

Contact

Gabi Zijderveld, CMO Smart Eye AB
Phone: +1 781.996.3037
Email: Gabriele.Zijderveld@smarteye.ai

Hailey Melamut
March Communications
Phone: +1 617.960.9856
Email: hailey@marchcomms.com

July 29, 2021

Smart Eye announces four new design wins from global North American OEM

Smart Eye AB receives four new design wins from a major North American car manufacturer. The order is for four new car models on an existing platform, with an estimated revenue of 100 MSEK, based on forecasts of the estimated product life cycle.

Smart Eye, the leading developer of AI-based Driver Monitoring System (DMS) software to the automotive industry, has received an new order from a major global North American OEM. The new order extends Smart Eye’s DMS solution to four new car models, in addition to the three previously communicated design wins with the customer.

The new car models including Smart Eye’s technology are estimated to go into production in 2023. The estimated revenue for the order is 100 MSEK, based on product life cycle volume projections.

”These new design wins are a testament to the fact that our DMS technology stands strong, and that our customers are confident in our capability to deliver the market leading solutions for safety critical systems”, says Martin Krantz, CEO of Smart Eye.

Smart Eye has now received a total of 88 design wins from 13 OEMs. The combined estimated lifetime value from current design wins is now larger than 2 250 MSEK. Estimated value over the product lifecycle from possible additional design wins with the car manufacturers on existing platforms is now 4 000 MSEK.