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February 5, 2019

Smart Eye receives 14 design wins from a global Korean OEM

Announcement from February 1, 2019: 

Smart Eye secures 14 design wins with a global Korean OEM. Production start is set for 2020 and the estimated order value may exceed 150 MSEK.

Smart Eye AB (Nasdaq First North: SEYE.ST), a leading producer of AI-powered eye tracking technology for semi-autonomous cars, secures 14 design wins from a new customer. The customer is a global Korean OEM (Original Equipment Manufacturer) and the order consists of 14 vehicles, with a production start in 2020. The order value is estimated to exceed 150 million SEK for the 14 models, based on product life cycle volume projections. The life cycle revenue potential of all programs for the global Korean OEM may exceed 2,0 billion SEK.

“We’re not only entering the dynamic Korean market as a supplier to an automotive giant, well-known as an industry benchmark in quality, but at the same time we’re also making our first inroad into the mass market. Our previous design wins were all high-end cars in the premium segment. Now for the first time we’ve been awarded a nomination for no less than 14 models, with a wide variety of types firmly rooted in the mass market segment. This is a clear validation that our strategy of supplying all segments of the automotive industry works, and it’s also an indication that the automotive industry is adopting driver monitoring faster than we previously expected,” says Smart Eye CEO Martin Krantz.

Smart Eye will deliver its driver monitoring system (DMS), an in-car AI function facilitating better driver safety and driver experience.

Altogether, Smart Eye has received 43 automotive industry design wins from six OEMs, making the company the market leader in driver monitoring technologies. The total potential value of Smart Eye’s design wins exceeds 1,0 billion SEK. Furthermore, Smart Eye has now six OEM customers and four car models launched.

January 24, 2019

Smart Eye announces one of its OEM:s - BMW

Today Smart Eye announces one of its original equipment manufacturer (OEM), the BMW Group. A corporation that has, due to Non-Disclosure Agreements, not been named until now. 

The first two car models that are released and includes Smart Eye’s Driver Monitoring System (DMS) are the new BMW X5 and the BMW 8 series. Deliveries of the BMW X5 and the BMW 8 series started during the fall of 2018.

Smart Eye’s DMS technology will aid gaining insights into the driver’s attention state, focus and drowsiness on the road, understanding and assisting the driver in necessary situations, fulfilling the criteria of the new EU car safety agenda.

Smart Eye is proud to be an entrusted partner for the future generation of semi-autonomous cars together with the BMW Group, paving the way for a high-quality and safe drive.

January 23, 2019

Meet us at CHARM 2019!

Meet Smart Eye at CHARM February 5-6 2019

CHARM is Chalmers Studentkår/Chalmers Student Union‘s yearly career fair and one of Scandinavia’s leading work fairs. You’ll find Smart Eye in the student union building (Kårhuset). See you there!

January 14, 2019

FILM: This is Smart Eye

Ever wondered what we do here at Smart Eye?
Watch this film. (turn on audio for ultimate experience)

January 10, 2019

Smart Eye and Nuance at CES2019

For more information / meet with us, please visit 

Watch this fantastic film featuring Smart Eye Technology made by our partner Nuance:

“The gaze detection (and camera which you can see above the steering wheel) is from our partner #SmartEye In Sweden.”

January 8, 2019

Smart Eye at CES

For more information or to meet with us, please visit 

January 8, 2019

FILM: This is Smart Eye

Ever wondered what we do?
We bridge the gap between man and machine. This is how we do it.

Don’t forget to subscribe to our new Youtube channel to get the latest films from Smart Eye.

January 7, 2019

Ambarella and Smart Eye partner to deliver next generation AI-based Driver Monitoring

Ambarella CV22AQ CVflow computer vision processor and Smart Eye tracking technology enable embedded driver and in-cabin monitoring systems with advanced features.

Ambarella, Inc. (NASDAQ: AMBA), a leading developer of high-resolution video processing and computer vision semiconductors, and Smart Eye, a world leader in developing Artificial Intelligence (AI) powered eye, mouth, and head tracking technology, today announced they are partnering to deliver a Driver Monitoring System (DMS) platform that tracks driver actions and intentions. The platform is based on Ambarella’s CV22AQ CVflow™ computer vision processor, which offers best-in-class image processing and high-performance AI computing at low power consumption, typically below 2.5 watts. Smart Eye AI software running on CV22AQ will make it possible for automotive OEMs and tier-1s to deploy a new generation of driver and in-cabin monitoring systems with advanced AI features, increasing safety and convenience for drivers and passengers.

“We are very pleased to be working with Ambarella to enable advanced AI in the next generation of compact driver and in-cabin monitoring camera designs,” said Martin Krantz, CEO of Smart Eye.

“The pairing of Ambarella’s CVflow high-performance, low power consumption computer vision processing with Smart Eye’s growing array of high-accuracy and AI-based driver monitoring algorithms offers a highly-effective, scalable solution for Smart Eye’s OEM and tier-1 customers. With the Ambarella CV22AQ, Smart Eye is able to provide high-resolution, high-precision head pose, gaze, eyelid and mouth tracking in 60Hz paired with concurrent execution of our growing portfolio of AI-based interior sensing algorithms.”

“We are seeing significantly increased demand for both driver and in-cabin monitoring cameras,” said Fermi Wang, President and CEO of Ambarella. “Powered by CV22AQ, this joint platform will allow system designers to fully optimize Smart Eye’s innovative tracking technology in high performance, low power system designs.”

The Ambarella CV22AQ offers support for both global shutter and rolling shutter CMOS sensors, both of which are required for in-cabin applications. The processor’s powerful Image Signal Pipeline (ISP), with support for RGB-IR color filter arrays, enables high-accuracy detection and monitoring, even in low-light in-cabin environments. Its High Dynamic Range (HDR) processing extracts maximum image detail in high-contrast scenes, further enhancing the computer vision capabilities of the chip and performance potential of Smart Eye algorithms. The CV22AQ CVflow architecture provides the computational power necessary for multi-camera monitoring system designs, running multiple AI algorithms on each video stream. CV22AQ includes a suite of advanced security features, including secure boot, TrustZone™, and I/O virtualization to protect against hacking.

About Ambarella 

Ambarella’s products are used in a wide variety of human and computer vision applications, including surveillance, Advanced Driver Assistance Systems (ADAS), electronic mirror, drive recorder, driver/cabin monitoring, autonomous driving, and robotic applications.  Ambarella’s low-power and high-resolution video compression, image processing, and deep neural network processors and software enable cameras to become more intelligent by extracting valuable data from high-resolution video streams.  For more information, please visit 

Click to see the full press release.

December 28, 2018

What a year it has been for Smart Eye!

What a year it has been for Smart Eye!

Did you miss our company presentation at Redeye Technology Day 2018? 
You’ll have the chance to see our presentation with CEO Martin Krantz at

December 20, 2018

Our automotive solutions are a bit like Santa Claus.

It sees you when you’re sleeping,
it knows when you’re awake.

At the top of our wish list this year is a world with safer and thereby more sustainable transportation. That’s why we work hard to develop Driver Monitoring Systems that increase the safety level of today’s cars and enable autonomous driving tomorrow. To us, eye tracking is a small but vital part that can help save millions of lives globally each year.

Everyone at Smart Eye wishes you a wonderful holiday season, and hope that you’ll get to spend it together with those dearest to your heart.

Merry Christmas and a Happy New Year!

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