Automotive design win for Smart Eye with Japanese OEM and European OEM
Smart Eye will deliver Driver Monitoring System (DMS) to a new automotive platform shared between one of Japan’s and one of Europe’s largest OEMs, set to launch in two new car models. The estimated revenue of the order is 150 MSEK based on estimated product life cycle projections. The potential of further design wins on the existing platform is estimated at 500 MSEK while the potential for all cars on all platforms is 2,3 Billion SEK.
“I am proud of how the team has handled the very difficult challenge of winning the trust of a very demanding and experienced Japanese OEM. These design wins prove that we are continuing to take great steps towards solidifying Smart Eye as a strong partner to customers in Japan. We are excited about the opportunities ahead” says Kazuko Ogawara, General Manager for Smart Eye Japan Co. Ltd.
Smart Eye names two additional car models
Today Smart Eye is able to name two additional car models.
BMW 3-series and BMW Z4.
Smart Eye’s DMS technology will aid gaining insights into the driver’s attention state, focus and drowsiness on the road, understanding and assisting the driver in necessary situations. Fulfilling the criteria of the new EU car safety agenda and approved proposal.
Smart Eye is proud to be an entrusted partner for the future generation of semi-autonomous cars, paving the way for a high-quality and safe drive.
BMW 3-series and BMW Z4 are two of the 43 design-wins Smart Eye currently holds. In previous announcements Smart Eye revealed that BMW X3, BMW X4, BMW X5 and BMW 8-series also includes Smart Eye’s technology.
Smart Eye exhibit at JSAE at Pacifico Yokohama
Safer roads: EU lawmakers agree on life-saving technologies for new vehicles
From the European Parliament:
The new rules will require almost 30 different features or systems to be introduced in new vehicles of different types. The majority of technologies will become obligatory in May 2022 for new models (cars which haven’t been designed yet) and from May 2024 for existing models.
The other advanced life-saving systems to be introduced in new vehicles include: automated emergency breaking, advanced driver distraction warning, emergency lane keeping, reversing detection system, alcohol interlock installation facilitation and emergency stop signal.