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Announcement from February 1, 2019: 

Smart Eye secures 14 design wins with a global Korean OEM. Production start is set for 2020 and the estimated order value may exceed 150 MSEK.

Smart Eye AB (Nasdaq First North: SEYE.ST), a leading producer of AI-powered eye tracking technology for semi-autonomous cars, secures 14 design wins from a new customer. The customer is a global Korean OEM (Original Equipment Manufacturer) and the order consists of 14 vehicles, with a production start in 2020. The order value is estimated to exceed 150 million SEK for the 14 models, based on product life cycle volume projections. The life cycle revenue potential of all programs for the global Korean OEM may exceed 2,0 billion SEK.

“We’re not only entering the dynamic Korean market as a supplier to an automotive giant, well-known as an industry benchmark in quality, but at the same time we’re also making our first inroad into the mass market. Our previous design wins were all high-end cars in the premium segment. Now for the first time we’ve been awarded a nomination for no less than 14 models, with a wide variety of types firmly rooted in the mass market segment. This is a clear validation that our strategy of supplying all segments of the automotive industry works, and it’s also an indication that the automotive industry is adopting driver monitoring faster than we previously expected,” says Smart Eye CEO Martin Krantz.

Smart Eye will deliver its driver monitoring system (DMS), an in-car AI function facilitating better driver safety and driver experience.

Altogether, Smart Eye has received 43 automotive industry design wins from six OEMs, making the company the market leader in driver monitoring technologies. The total potential value of Smart Eye’s design wins exceeds 1,0 billion SEK. Furthermore, Smart Eye has now six OEM customers and four car models launched.

Today Smart Eye announces one of its original equipment manufacturer (OEM), the BMW Group. A corporation that has, due to Non-Disclosure Agreements, not been named until now. 

The first two car models that are released and includes Smart Eye’s Driver Monitoring System (DMS) are the new BMW X5 and the BMW 8 series. Deliveries of the BMW X5 and the BMW 8 series started during the fall of 2018.

Smart Eye’s DMS technology will aid gaining insights into the driver’s attention state, focus and drowsiness on the road, understanding and assisting the driver in necessary situations, fulfilling the criteria of the new EU car safety agenda.

Smart Eye is proud to be an entrusted partner for the future generation of semi-autonomous cars together with the BMW Group, paving the way for a high-quality and safe drive.

Meet Smart Eye at CHARM February 5-6 2019

CHARM is Chalmers Studentkår/Chalmers Student Union‘s yearly career fair and one of Scandinavia’s leading work fairs. You’ll find Smart Eye in the student union building (Kårhuset). See you there!

Ever wondered what we do here at Smart Eye?
Watch this film. (turn on audio for ultimate experience)

For more information / meet with us, please visit https://smarteye.se/ces2019/ 

Watch this fantastic film featuring Smart Eye Technology made by our partner Nuance:

“The gaze detection (and camera which you can see above the steering wheel) is from our partner #SmartEye In Sweden.”