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MON, NOV 12, 2018 08:30 CET

Smart Eye has been awarded two more design wins from an existing customer. It’s for additional car models on the same platform where seven design wins have already been awarded. The European premium car manufacturer will launch these additional two car models with driver monitoring systems in the period 2019 to 2021.

The order value is estimated to exceed 50 MSEK for the two car models based on product life cycle volume projections. A successful migration of the initial nine cars to subsequent car models for the same platform may lead to a total estimated revenue exceeding 500 MSEK over the product life cycles. This potential scenario is contingent on future design wins with the aforementioned OEM. The combined estimated order value of all 25 car models Smart Eye so far has been awarded design wins for exceeds 725 MSEK over the product life cycles.

“Again it’s confirmed that Smart Eye is positioned as the leading provider of eye-tracking technology for driver monitoring systems in the premium market. Even though these two latest orders were anticipated, this confirms our business model. It clearly shows the potential of gaining more business with the same OEM once we already have design wins for earlier models. Driver monitoring is heading towards becoming standard in the premium market” says Martin Krantz, CEO of Smart Eye AB.

Altogether, Smart Eye has received a total of 25 auto industry design wins with five OEMs. These multiple design wins firmly establish Smart Eye as the industry-leading developer of driver monitoring technology. Further international procurements are currently ongoing, with various global vehicle manufacturers establishing supplier relationships for both the first- and second- generation driver monitoring systems. The total potential value of these exceeds 10 Billion SEK. Smart Eye is well positioned to achieve further successes in these processes.

Today Smart Eye renamed one of its two business areas, previously known as Applied Solutions, to Automotive Solutions. This is a result of an increased demand from the automotive industry and thus a decision to focus efforts even more towards that segment.

GO TO AUTOMOTIVE SOLUTIONS

Gothenburg and Lindholmen Science Park was the venue for the semi-annual DDI conference in 2018. Driver Distraction and Inattention is nowadays an even more relevant topic within the automotive. An industry which aim for completely autonomous cars, but still the reality is that cars are driven by humans and their attention is crucial for today safety. The 3-day conference was with insight from different research. Perhaps the largest footprint were the EURO NCAP sessions on their future safety grading. EURO NCAP is to be considered as directly influential on car manufacturers revenues. Something that makes the industry and research to listen up and to adapt accordingly. EURO NCAP coming guidelines and grading is that those cars without any form of driver monitoring system (DMS) after 2020, will not be awarded with the highest 5-star safety grading.

Gothenburg is also the home town and location of the head office for Smart Eye. As one of the main sponsors of the DDI conference, Smart Eye was proud to invite the delegates of DDI for a Smart Eye office evening. Aside of getting familiar with Smart Eye’s almost new premises, there were also live demos of the Smart Eye Pro and the recently launched Smart Eye Pro DX. Smart Eye is deeply involved in the development of today and the future cars. For the purpose Smart Eye is divided into Applied Solutions, which solely serves the automotive Tier1 and OEM’s and Smart Eye Research Instruments, which is at the forefront of what is possible to achieve as for remote tracking technology in relation to the Human Factor. To summarize it was a great evening for Smart Eye to meet with the conference delegates. Smart Eye wishes all attending the best success in future research endeavors!

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And more. 

Smart Eye Interim Report January – September 2018:

Swedish version: https://bit.ly/2PSnqGf
English version (click below): https://bit.ly/2EKnSVV