CEO blog: CES2020 is over – Smart Eye’s journey has just begun
By Martin Krantz, CEO of Smart Eye.
DMS going mainstream in 2020.
As the world’s leading Driver Monitoring System (DMS) supplier, Smart Eye entered Las Vegas this year with a heightened sense of curiosity about this year’s big themes on the bustling floors of the annual festival for techies also known as CES. After eight years of attendance via industry partners we now had our own booth and were able to showcase our latest and greatest tech thoroughly. But it was not the only thing that brought attention to DMS. One of the most important takeaways for DMS at CES 2020 was the momentum of the technology. With new EU legislation and safety requirements from Euro-NCAP, both requiring new cars to be equipped with drowsiness and inattention detection, it was easy to generate buzz. Another indication of mass implementation is the sheer number of upcoming cars with DMS on board, 57 of them coming from Smart Eye with six already on the road. Even though we had a private and invitation-only booth, we ended up welcoming hundreds of visitors from the automotive industry to our four-demo tour, including our very own car simulator…READ MORE
Our CES experience
“Productive meetings, fantastic technology and a world class team that made it all possible, pretty much sums up our CES experience!” – Martin Krantz, CEO Smart Eye
Video: CES Interview with Smart Eye CEO by AutoFutures
Smart Eye CEO Showcases Groundbreaking AI Eye Tracking Technology in Vegas
by Alex Kreetzer
“Smart Eye Founder & CEO Martin Krantz discusses the use of AI and deep learning algorithms to identify driver distraction or drowsiness and protect them on the road.
He also explains the benefits that the software can bring to automakers looking to rollout autonomous technology.”
Read more and watch the video here:https://www.autofutures.tv/2020/01/08/smart-eye-ceo-showcases-groundbreaking-ai-eye-tracking-technology-in-vegas/
Smart Eye receives design win from second Chinese OEM
Smart Eye AB (Nasdaq: SEYE), the market leader in Driver Monitoring Systems, receives one new design wins, from a second Chinese OEM customer. The estimated revenue of the order is MSEK 50, based on forecasts of the estimated product life cycle, the company has now received a total of 57 design wins.
Smart Eye will deliver its second-generation DMS technology to a large Chinese OEM. The car models that includes Smart Eye’s software have a planned SOP in 2021. Smart Eye’s DMS software includes an in-car AI function to increase the safety and entertainment of the driver. The system includes gaze tracking and Face ID, preventing driver distraction and inattention.
“As a global supplier of DMS and in-car AI technology, we have worked hard to secure a foothold on the important Chinese market, the largest in the world. This second design win is a crucial step towards our goal. It was a hard-fought competitive process where in the end Smart Eye’s proven capabilities of safety level driver monitoring combined with solid quality and high level of functionality came out as decisive factors. The Chinese market is expected to grow at an increasing pace, as is the rest of the global market. In the end it’s all about keeping more and more drivers safe and the Smart Eye team in China has done a great job in ensuring just that”, says Martin Krantz, CEO at Smart Eye.
Smart Eye has partnered with a major Tier 1 supplier in order to secure the order and has to date, Smart Eye has received 57 design wins from ten OEMs in the automotive industry, making the company the market leader in DMS technology. The total potential value of Smart Eyes design wins exceeds SEK 1.5 billion. Six car models with Smart Eyes technology have been launched in the market.
OEM: Original Equipment Manufacturer (car manufacturer)
Design win: order of technology for one car model
SOP: Start of Production
DMS: Driver Monitoring System
Smart Eye integrates the future in today’s cars through eye tracking and AI at CES® 2020
With 20 years of experience, 56 design wins and six car models on the road, Smart Eye is the leader in eye tracking solutions for the automotive industry. At CES, we will showcase our next generation of eye tracking technology featuring not only drowsy and distracted driver detection, but also face ID and face expression for emotion detection. Smart Eye is connecting car and driver for a safer journey today and paving the way for autonomous cars tomorrow.
To extend the intelligence to the entire cabin, Smart Eye is introducing interior sensing. Tomorrow’s cars will be able to identify people, pets and everyday objects for an enhanced passenger experience. This enables future safety and convenience features such as checking passenger position before air bag deployment, intuitive entertainment interfaces, in-car deliveries and preventing sleeping children from being left behind.
Finally – in a vehicle environment – we will showcase how the sum of the whole is bigger than the parts. By integrating DMS and Interior Sensing, our technology will be able to do more with less. Our algorithms are developed to run on many platforms, and can make full use of the car’s existing infrastructure. A robust, scalable and cost-efficient solution built on 20 years of automotive experience.
” We are excited to host our first exhibit at CES® 2020 and are bringing groundbreaking technology in the area of vehicle safety and convenience. Our DMS is reaching mass market vehicles and we continue to see further with new technologies that extend into the cabin to provide deep learning AI inference applications,” says Martin Krantz, CEO Smart Eye.
Today Smart Eye’s technology is primarily used to enhance critical safety applications through driver monitoring systems, a vital prerequisite on the way towards fully autonomous cars. Tomorrow’s cabin sensing features will include detection of occupants, safety belt status and forgotten objects, and other extended functionality. This view of what is happening inside the vehicle can ultimately help the car to seamlessly transfer control of the vehicle to an awake and able driver, call for help in a medical emergency, or simply offer to play the perfect song for the moment.
For those attending CES, Smart Eye can be found in Westgate Pavilion #1415.
Make sure to visit www.smarteye.se/ces2020 for more updates.