Blog: How we are responding to the COVID-19 at Smart Eye
As the entire world faces an unusual public health emergency, the global coronavirus pandemic is affecting all of our families, our businesses, our communities, and our way of life. During this time, we wanted to reach out and update you on how we’re approaching the situation at Smart Eye.
Smart Eye crowned by success, announces 24 new design wins with four different OEMs in one fell swoop
Of the four OEMs two are new customers; one is an American high-volume car maker and one is a European premium manufacturer, and two are existing European premium customers. The estimated combined life-time value of the four contracts is at least 500 MSEK.
“I am exceptionally proud of Smart Eye’s engineering team. They have developed a scalable software solution that can run on multiple hardware platforms. This ensures the combination of optimized performance, competitive system cost and is qualified for safety critical automotive applications. This is a winning formula” says Martin Krantz, founder, and CEO of Smart Eye.
The car platforms are all estimated to go into production in 2022 with a string of new cars being launched over the following years.
“It’s important to keep in mind that DMS is a safety system driven by EU legislation, regulations and organizations such as EuroNCAP. The automotive industry may face difficulties now, but the car drivers of the future will still be protected by intelligent safety systems that will reduce traffic accidents” according to Martin Krantz.
Through its leading position for DMS in the automotive industry, Smart Eye has already secured its sales for the coming years. This provides a solid base for the delivery of DMS in the short and medium-term.
“This constitutes a large part of the competitive procurement processes communicated during last year and we are poised for further victories in the near future. This is a solid foundation for the company, and we are determined to continue to lead the automotive DMS industry into the 2020s, as it’s becoming as common as seatbelts and airbags” says Martin Krantz.
As a precautionary measure with the current market volatility due to the coronavirus, Smart Eye has decided to lower its operating costs in order to conserve cash. The cost reduction program enters into effect immediately. Special emphasis is placed on ensuring that the numerous delivery commitments to the global automotive industry are met. This ensures the financial stability for operating the company for at least 18 months. The company retains readiness to quickly scale up if Corona related uncertainties improve.
Smart Eye has received a total of 81 design wins from 12 OEMs. The combined estimated lifetime value from current design wins is now larger than 2,000 MSEK.
The potential for securing more car models on the new platforms is at least another 2,000 MSEK.
Estimated value over the product lifecycle from possible additional design wins with existing car manufacturers on existing platforms is now 3,300 MSEK.
Follow our digital and social platforms for additional information, www.smarteye.se or SmartEyeAB on Facebook, LinkedIn, and Twitter.
For more information
Martin Krantz, CEO Smart Eye AB
Phone: +46 70-329 26 98
Anders Lyrheden, CFO Smart Eye AB
Phone: +46 70-320 96 95
Blog: Will your future car also be your best friend?
This may seem like an exaggeration, but many of us already have a special relationship to our cars. They are with us at many key points in our lives during which we experience strong feelings, whether we are nervous on the way to the first day of a new job or excitedly driving to the airport for a much-anticipated vacation. With this in mind, it might not seem so strange that 41% of people admit to talking to their cars. But how will you feel when, pretty soon, our cars start answering back to us?
BLOG: "2010-2020: A decade of innovation at Smart Eye"
We can conclude that 2019 has been a significant one for Smart Eye. It’s been a year full of great innovations and success, as well as the incredible 29 design wins Smart Eye has been rewarded over the course of 2019 alone. Now we look forward to the dawn of a brand-new decade with even greater innovations and success.
From crisis to serial contracts
When thinking back on the last time we were entering a new decade, we’re struck by just how much that has happened these last ten years. By the end of 2009, Smart Eye was still dealing with the aftermath of the Lehman crash. The global financial crisis of 2008 hit the car industry hard. Suddenly, car manufacturers’ main priority became surviving until the next quarter, and the incorporation of new, innovative technology had to wait. This forced Smart Eye to take a step back… read the full blog
CEO blog: CES2020 is over – Smart Eye’s journey has just begun
By Martin Krantz, CEO of Smart Eye.
DMS going mainstream in 2020.
As the world’s leading Driver Monitoring System (DMS) supplier, Smart Eye entered Las Vegas this year with a heightened sense of curiosity about this year’s big themes on the bustling floors of the annual festival for techies also known as CES. After eight years of attendance via industry partners we now had our own booth and were able to showcase our latest and greatest tech thoroughly. But it was not the only thing that brought attention to DMS. One of the most important takeaways for DMS at CES 2020 was the momentum of the technology. With new EU legislation and safety requirements from Euro-NCAP, both requiring new cars to be equipped with drowsiness and inattention detection, it was easy to generate buzz. Another indication of mass implementation is the sheer number of upcoming cars with DMS on board, 57 of them coming from Smart Eye with six already on the road. Even though we had a private and invitation-only booth, we ended up welcoming hundreds of visitors from the automotive industry to our four-demo tour, including our very own car simulator…READ MORE