New article: How much are you willing to trust your future car?
We place a lot of trust in our cars. We rely on them to get us where we need to go on time, and we trust for them to get us there safely. And perhaps most of all, we trust our cars to flawlessly follow our every command – so much we have no concern steering them down a highway at 100 km per hour.
But how would you feel about putting your own life and the safety of your loved ones completely in the hands of a machine? Would you be able to lean back and close your eyes while travelling 28 meters per second down a heavily trafficked highway?
New article from our CEO Martin Krantz
There’s a lot of talk these days about China. And as the CEO of an auto industry software provider, I too find myself thinking a lot about China and its emergence as a key market and development hub for smart vehicles.
Every year, roughly 24 million cars and more than four million commercial vehicles are sold in China, making it the world’s largest market for new vehicles. Numbers like that are enough to warrant the attention of any auto industry executive. However, I’m more concerned with a smaller, but arguably much more important number: 700.
Live from CES Asia in Shanghai
Driver Monitoring product launched in Shanghai, June 11-13
Smart AI launch for China Commercial Vehicle DMS market.
Road accidents continue to take lives. Each day more than 3.000 persons die and more than 100.000 are injured worldwide. United Nations have made it a primary objective to reduce the number of deaths and injuries, coupled to the transportation system that is such an important and integral part of a modern economy. Safe and sustainable transport of people and goods is a prerequisite for positive global development.
The solution to the world’s traffic accident epidemic is not one single measure but a combination of better roads, cars, driver training, improvements in technology and legislation. As an answer to close to 700 traffic related deaths each day, Chinese authorities are now charging into action demanding driver monitoring to mitigate risk factors such as lack of attention, distraction and drowsiness. These rules will apply to commercial transports such as long-haul buses and dangerous goods trucks.
In response to this life-saving opportunity now opening up in China, Smart Eye has proceeded to further develop its stand-alone DMS system, the Smart AI, and prepare it for the demanding automotive requirements coupled with high volume production. The result is a product ready to meet the Chinese legal requirements for buses and long-haul transports. The product launch is timed with CES Asia in Shanghai June 11-13.
“We are continuously evaluating where our efforts can save the most lives utilizing synergies from already existing products. We regard the current opportunity in China as a prime strategic focus for making a big impact. We’re migrating technology initially developed for European premium car makers, transferring it to the China commercial vehicle market. This is a life-saving endeavor. We regard it as highly beneficial that the technological development is accelerated by legislative efforts”, says Martin Krantz, CEO of Smart Eye.
Smart AI is one of few driver monitoring systems capable of accurate eye tracking, following the operator’s point of gaze ensuring that focus stays on the road. Furthermore, Smart AI is packed with safety features that help protect drivers, passengers, road-users and pedestrians:
– User identity authentication (ensuring a certified driver)
– High accuracy recognition (all faces, including facemask and sunglasses)
– Enhanced warning system (alerts sleepiness, distractions and yawning)
– Focus forward
– Dangerous behaviour (eating, drinking, smoking)
Smart Eye’s local presence in China includes the office in Chongqing and customers such as Geely and Tongji University for which eye tracking products and DMS software technology have been delivered.
Visit https://smarteye.se/smart-ai/ for more