Today’s episode features Graham Page, Global Managing Director, Media Analytics at Affectiva.
In our conversation, we dove deeper into a recent press release announcing the latest version of Affectiva’s category-defining Emotion AI product. This update to its media analytics offering makes several new features available to its market research customers, including:
– Updates to our already best-in-class face tracker
– Enhanced facial emotion metrics that pick up emotional states more accurately (such as anger and fear)
– The introduction of the groundbreaking mental states, Sentimentality and Confusion.
The unique insights we’ll be able to gather from these updates can be practically applied to improve brand experiences and communications – building a more positive and meaningful connection with consumers, and enabling optimization and action.