Today’s episode features a Q&A with our own Graham Page. Graham leads the Media Analytics business Unit as Global Managing Director of Media Analytics at Affectiva, a Smart Eye company. He pioneered the integration of biometric and behavioral measures to mainstream brand and advertising research for 26 years as Executive VP and Head of Global Research Solutions at Kantar.
Over the course of the last year or so, there has been a thread of debate in the media regarding the validity and ethics of facial emotion recognition. This has often reflected the point of view of some data privacy groups who are concerned about the use of facial technologies across several use cases, or the opinions of commercial interests who offer alternative biometric technologies, or traditional research methodologies.
Scrutiny of emerging technologies is vital, and the concerns raised are important points for debate. Affectiva has led the development of the Emotion AI field for over a decade, and the use of automated facial expression analysis in particular. Listen in to learn more.
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 McDuff, Daniel, et al. “Automatic measurement of ad preferences from facial responses gathered