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Our vision began as a dream that awoke our curiosity. When we researched its premise, how eyes could help technology understand human behaviour, we saw the future of eye tracking. In 1999, we set out to make it a reality.

Smart Eye was founded to bridge the gap between man and machine for a better, sustainable tomorrow. We do it by developing groundbreaking eye tracking technology that understands, assists and predicts human intentions and actions. Through combining deep, technical knowledge with playful creativity. And with the persistence needed to push forward despite realizing that perfect, seamless integration is an unattainable concept.

That’s why we’ve come closer than anyone else. Today, our applied solutions are embedded in next generation vehicles, helping the automotive industry take another step towards safer and more eco-friendly transportation. Our research instruments offer unparallelled performance in complex, real-world situations, paving the way for new insights in aerospace, aviation, psychology, neuroscience, medical and clinical research.

As the global industry leader, we continue to look ahead to see how technology can enhance the interplay between man and machine for the benefit of future generations. To us, that’s true innovation; the ability to imagine tomorrow to bring it closer to the here and now.


Smart Eye’s vision is to be the world leader in technology that understands, supports and predicts human actions and intentions. Our vision ensures that we continously move forward towards a moving, unattainable target. Realizing that perfect, seamless integration is impossible has given us the motivation to get closer to it than anyone else.


We’re here to bridge the gap between man and machine for a better, sustainable tomorrow. A mission rooted in the social, ecological and technological challenges faced by future generations. We’re convinced that the way to a world in better balance is through technical advancements. Our expertise is a small but important prerequisite for real progress towards a better, safer and sustainable world.

Core Values

Our core values define who we are as a company. We’re groundbreaking, and constantly seek to challenge limitations and boundaries to move forward. We’re persistent, and never give up in our quest for perfection, even though we realize that seamless integration is an unattainable concept. We’re high-tech, with the ability to refine and develop every link in the technical chain connecting man and machine. Last but not least, we’re human, and understand that true teamwork relies on an open, inclusive and creative culture.