Bridging the gap between man and machine.

Eye tracking is the art of using technology to identify, understand and predict human actions and intentions. Through studying a person’s eye, face and head movements, it’s possible to draw conclusions about an individual’s alertness, attention, focus and gain insights into a person’s awareness and mental status. That way, eye tracking can help machines understand humans better, and let researchers and scientists study human behaviour up close.

So how does it work? A basic explanation of a very complex process it that infrared light is used to create a reflection in the eye’s cornea, that can be captured by camera. To get a more accurate and robust tracking performance, our solutions track each eye separately. Intelligent algorithms then identify the iris and pupil of each eye, and weigh the two monocular feeds into a consensus gaze. Simultaneously, the software also detects, tracks and interprets the person’s facial features and head movements. Over time, the system gets to know the face of each subject, learning more about each person while building a more detailed profile. This means that only a few features need to be visible in order to accurately determine head pose, even if the face is partially obscured. Our multi-camera solutions also lets the software triangulate the position and orientation of the head with greater accuracy, regardless of real world conditions.

Current and future uses and benefits.

Today, eye tracking is an established technology that is being employed in a number of scientific and commercial areas:

Automotive

By integrating eye tracking technology in cars, drowsiness or inattentiveness in the driver can be detected and prevented before accidents occur. Eye tracking also enable driver identification, which opens possibilities for seamlessly adapting in-cabin comfort and information systems after personal preferences. Furthermore, eye tracking technology is also a key factor when it comes to developing fully autonomous cars in the future.

Aerospace & Defense

Eye tracking is an invaluable tool for pre-testing and learning more about human behaviour when designing next generation interfaces and environments. Today, it’s used in simulators, surveillance, security and military applications.

Medical

In medicine, eye tracking technology makes a difference in research, education and practical situations, such as giving a surgeon the freedom to control important functions with a look when the hands are occupied.

Research

To clinical scientists and researchers, eye tracking opens new opportunities for studying human behaviour in fields such as psychology, behavioural sciences, neuroscience, ophthalmology and learning.

IT

Interacting with a computer will be radically different tomorrow. Already, eye tracking can complement or replace the mouse for increased efficiency and a smoother user experience. To disabled individuals, eye tracking can bring greater freedom to communicate, use computers and interact with the world.

Consumer

Eye tracking lets companies and organisations communicate more efficiently, by studying how consumers react to and interpret an interface, a new product or a commercial environment.