Smart Eye AI-X


The AI-X is the next generation of Smart Eye’s range of compact and high-performance eye trackers, designed for screen-based (screens up to 24”) eye tracking research within marketing, UX and media.

Our experience within the automotive industry has taught us all about the importance of having high performing solutions in a cost-effective way. We have taken this knowledge and our 20 years of experience within eye tracking and put it into the development of the AI-X, making it a high performing eye tracker, perfectly suitable for large studies with many subjects.

With AI-X’s small footprint it is very easy to move your studies and research out of the lab and turn it to a portable lab. Simply attach the AI-X to your laptop and take your study to where the participants are. AI-X’s design makes it easy to switch between different projects, screens, and situations.

Inside, one state of the art high-definition sensor captures your test participants brilliantly, regardless of light conditions. This eye tracker is available with 60 Hz frame rate.

User Experience/Marketing
Media Research
Human Computer Interaction Research

Your best

The AI-X is the perfect eye tracker when you’re looking for a simple solution but don’t want to compromise on the accuracy. The AI-X eye tracker can be used for all kinds of research but is recommended for: marketing, media research, UX, and psychology studies.


Your next step - a multimodal lab solution:
  • To gain a holistic view of human behavior in your research you can combine eye tracking with GSR, Facial coding, and EEG. iMotions, the human behavior research platform, seamlessly integrates Smart Eye AI-X and other Smart Eye eye trackers with other type sensors into one place. The process is simple, fast, and easily embarked on.

Get a glimpse of the future

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  • Nasa

    The National Aeronautics and Space Administration, an independent agency of the United States Federal Government, is a long-term customer. Today, NASA uses our systems in several flight deck simulators within human-machine research in avionics.

  • BMW

    BMW and Smart Eye have a long working relationship when it comes to eye tracking solutions for human factors research in the automotive field. As OEM, Smart Eye’s DMS technology is also embedded in the BMW X3, X4, X5 and the 8-series coupé.

  • FAA

    FAA, the Federal Aviation Administration is a governmental body of the United States with powers to regulate aspects of civil aviation. The FAA uses Smart Eye’s solutions in flight simulators and flight control room simulators e.g. air traffic control research.