Smart Eye has been selected by two existing customers to deliver its world-leading Driver Monitoring System (DMS) software to four additional car models. The estimated revenue of the order is SEK 100 million based on estimated product life cycle projections.
Gothenburg, Sweden – December 8, 2022 – Smart Eye, the leading developer of DMS software to the automotive industry, will deliver its AI-based technology to four new car models. The customers, two global Japanese car manufacturers in the same alliance, has previously chosen Smart Eye’s software for implementation in 14 of its earlier car models and is now extending the technology to several models on the same platform.
The new car models including Smart Eye’s technology will go into production in 2023 and 2024. One of the cars is an electric midsized sedan with expected high production volumes, another one is one of the world’s more popular compact crossover SUVs. The estimated revenue for the order is SEK 100 million, based on product life cycle volume projections.
“Existing customers extending their programs to additional car models is getting more common,” said Martin Krantz, CEO and Founder of Smart Eye. “We can anticipate other customers to do the same, growing our business as a result. As the post-Covid situation is normalizing we foresee quickly increasing volumes in an industry that is adapting DMS as a standard safety equipment, making it as common as seatbelts and airbags in tomorrow’s cars.“
Smart Eye has now received a total of 107 design wins from 16 OEMs. The combined estimated lifetime value from current design wins is now larger than SEK 2,685 million. Estimated value over the product lifecycle from possible additional design wins with the car manufacturers on existing platforms is now SEK 4,425 million.