Smart Eye receives one new Driver Monitoring System (DMS) design win from a major European car manufacturer. The estimated revenue of the order is SEK 50 million based on estimated product life cycle projections.
Gothenburg, Sweden – October 21, 2022 – Smart Eye, the leading developer of DMS software to the automotive industry, has received an order from a new OEM customer. The car manufacturer is a major brand in a European-American automotive alliance, which constitutes one of the largest vehicle producers in the world.
The new nomination means Smart Eye will deliver its AI-based driver monitoring system software to one new car model on an existing platform. The model to include Smart Eye’s technology is estimated to go into production in 2024. The estimated revenue for the order is SEK 50 million, based on product life cycle volume projections.
“I’m excited to deliver our market-leading technology to yet another car manufacturer – our second OEM customer included in one of the world’s largest automotive alliances”, said Martin Krantz, CEO and Founder of Smart Eye. “Thanks to updated legislation, regulations and safety rating requirements, every new car launched on the European market needs to include DMS. It’s already becoming common practice for us to win new car models on existing platforms, and we can expect to keep winning many more in the future.”
Smart Eye has now received a total of 101 design wins from 15 OEMs. The combined estimated lifetime value from current design wins is now larger than SEK 2,535 million. Estimated value over the product lifecycle from possible additional design wins with the car manufacturers on existing platforms is now SEK 4,465 million.