Smart Eye acquires Affectiva

On 25 May, it was announced that Smart Eye and Affectiva are joining forces. By merging their complementary technologies and teams, the two industry leaders will form a transatlantic AI powerhouse that will lead and help accelerate the growth and development of the rapidly evolving Interior Sensing market.

On this page you’ll find everything you need to know about this news, including press kit, blog posts, pictures and videos.

Just scroll and enjoy, happy nerding!

The forging of a transatlantic AI Powerhouse

Smart Eye and Affectiva join forces to lead Interior Sensing Market

Smart Eye and Affectiva are both leading providers of Interior Sensing companies. But rather than continuing as competitors, we have decided to join forces and pioneer the future of the automotive industry.

Our joint solution will not only save human lives around the world, it will also enhance wellness, comfort and entertainment in the entire cabin. Together, Smart Eye and Affectiva is on a mission to humanize technology and bridge the gap between man and machine.

Read more on Smart Eye’s blog here

Read more on Affectiva’s blog here

For more financial information, visit our investor web here


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Presskit for the sharpest reporters

We have gathered everything you might need in a handy press kit. The press kit contains a fact sheet, information about both companies, logos and headshots of both CEOs.

Feel free to use any material in the press kit and let us know if you need more material or a comment from one of the CEOs.


Get to know our new colleagues

Welcome to the team

Spun out of MIT Media Lab in 2009, Emotion AI pioneer Affectiva has, in recent years, broadened its technology to in-cabin sensing, using machine learning and computer vision to gain a deep, human centric understanding of what’s happening in a vehicle.

In addition to strengthening Smart Eye’s automotive offering, Affectiva brings significant incremental revenues from its industry leading media analytics division.

Read more on the Affectiva website

Check out Affectivas socials: LinkedIn Facebook Instagram Twitter


Co-founder and CEO of Affectiva

Meet Dr Rana el Kaliouby

A pioneer in Emotion AI, Rana el Kaliouby, Ph.D., is Co-Founder and CEO of Affectiva, an MIT spin-off and category defining AI company. Rana is the bestselling author of the newly released book Girl Decoded: A Scientist’s Quest to Reclaim Our Humanity by Bringing Emotional Intelligence to Technology. A passionate advocate for humanizing technology, ethics in AI and diversity, Rana has been recognized on Fortune’s 40 Under 40 list and as one of Forbes’ Top 50 Women in Tech. Rana is a World Economic Forum Young Global Leader and a Young Presidents’ Organization member. She is also an Executive Fellow at the Harvard Business School and co-hosted a PBS NOVA series on AI. She holds a Ph.D. from the University of Cambridge and a Post Doctorate from MIT.

Keep up with Rana on her Socials, LinkedIn Facebook InstagramTwitter


Founder and CEO of Smart Eye

Meet Martin Krantz

Martin Krantz is the CEO and founder of Smart Eye, one of the world’s leading developers of AI-based eye tracking technology and driver monitoring system software. Guided by his vision of bridging the gap between humans and machines, Martin contributes his 20+ years of experience to automotive innovation and a growing number of research projects, leading to new insights and technological advancement. Recognized on TBD Media Group’s 2021 list of 50 Global Leaders, Martin is a world renowned expert in eye tracking and its commercial applications.

Keep up with Martin on his LinkedIn