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Automotive Research

Redefining the possibilities of automotive research

Our advanced eye and head tracking lets researchers understand how people act, think and feel inside vehicles. Enabling new breakthroughs within road safety, human-machine interaction and human factors research.

Insights for human-centric mobility

As cars become more advanced, automotive development becomes an increasingly complex process. Our eye tracking solutions are designed to give researchers, engineers, car manufacturers and automotive suppliers an edge when developing the vehicles of tomorrow.

Unobtrusive and flexible – our technology captures real-time human behavior in any environment, paving the way towards seamless human-machine interaction. For safer, smoother and better automotive experiences.

Customer case

Understanding human behavior in real-world like simulations

VI-grade is a leading provider of products and services for advanced applications in the field of system-level simulation. This is how VI-grade uses Smart Eye XO, Smart Eye Pro, and Smart Eye Pro Dx to create simulations that offer deeper insight into human behavior than ever before.

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Smart Eye Pro

As the world’s most advanced remote eye-tracking system, Smart Eye Pro features the best combined head box, field of view and gaze accuracy on the market. The preferred research partner for car and flight simulators, vehicle studies, multi-screen or control room environments, long-range tracking, mobiles, tablets and single screens around the world.

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Customer case

The Bondurant study

Understanding how drivers react in stressful situations is key for improving road safety and advancing human-machine interaction. In this study, Smart Eye and iMotions technologies were put to the test by exploring how the physiological signals of race car drivers could help improve their performance.

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Request a demonstration

Want to know more about our automotive research solutions?

Contact us, and we’ll be happy to set up a live demonstration!

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