Decoding human emotion in marketing and media
Our Media & Marketing solutions decipher complex emotions and cognitive states by analyzing facial movement. Helping organizations understand how consumers engage with content, products and services.
Analyze how target consumers respond to animatic and finished film video material using the emotion insight to answer creative, media and ROI challenges.
Understanding viewer emotional engagement with content such as movies and trailers is key to creating experiences that make the viewer want to see more.
For over a decade, Affectiva’s Emotion AI have helped the world’s leading brands optimize content and media. Since acquiring Affectiva in June 2021, Smart Eye continues to scale and invest in the company’s market-leading Media Analytics software and its many applications.
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