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Today’s episode features Vera Sidlova, Global Brand Manager, Creative at Kantar. Kantar is the world’s leading data, insights and consulting company. They understand more about how people think, feel, shop, share, vote and view than anyone else. Vera has been focused on creative effectiveness research and helps manage Kantar’s creative solutions portfolio.
Vera discussed how Affectiva’s advanced facial coding technology is integrated into Kantar’s methodology for ad testing to provide guidance on creative by understanding consumers’ unfiltered, moment-by-moment, emotional reactions to content. We also covered some joint research we did together, as well as some exciting studies coming up.
– The Power of Inclusive Portrayal in Advertising – How to Get it Right Playbook
