An MIT Media Lab spin-off, Affectiva created and defined the Emotion AI and Human Perception AI categories. Built on deep learning, computer vision, speech science and massive amounts of real-world data, Affectiva’s technology can detect nuanced human emotions, complex cognitive states, activities, interactions and objects people use. In automotive, Affectiva’s Interior Sensing AI is enabling leading car manufacturers, fleet managers and ridesharing companies to build next-generation mobility that understands the state of the driver, the cabin and the occupants in it.
Affectiva’s technology is also used by 28 percent of the Fortune Global 500 companies to test consumer engagement with ads, videos and TV programming.
On May 25th 2021, it was announced that Smart Eye would be acquiring Affectiva. By merging the two companies, we create a transatlantic AI juggernaut that will lead and accelerate the growth and development of the rapidly evolving automotive Interior Sensing market, as well as the Media Analytics and Research markets.
Rather than continuing as competitors in the automotive market, we combinined our best-of-breed technologies and two highly skilled and complementary teams, bringing to market unparalleled automotive-grade Interior Sensing AI, better and faster than the competition. Our solution will not only improve automotive safety, saving human lives around the world, it will also provide differentiated mobility experiences that enhance wellness, comfort and entertainment.
In addition to strengthening Smart Eye’s automotive offering, Affectiva brings significant incremental revenues and profit from its industry-leading Media Analytics division.