EN
One Sunday morning, shortly before the new millennium, Mats Krantz called his son Martin to discuss a dream he had just woken up from. This dream became the inspiration for Smart Eye, and a technology that has continued to break new ground for the last 25 years.
Along with acquired companies Affectiva and iMotions, Smart Eye represents an unstoppable force in Human Insight AI. With a shared passion for humanizing technology and an extensive experience developing technologies that yield unique human insights, we are revolutionizing our field – one industry at a time.
Affectiva is pioneering emotion recognition AI, helping companies gain a deeper understanding of how consumers engage with their content, products and services, in automotive, media & entertainment, market research and beyond.
About Affectiva
iMotions has successfully developed the world’s leading human behavior software solution, synchronizing data streams from 50+ sensors, including eye tracking, facial expressions, sweat gland activity, brain activity and more – in real time.
About iMotions
In automotive, our technology is embedded in next-generation vehicles, leading the way towards safer and human-centric mobility. We offer road-ready Driver Monitoring Systems and advanced Interior Sensing solutions.
Our technology is built on two decades of automotive experience and proven by over 300 design wins from the world’s leading car manufacturers, including BMW, Geely and Polestar. We also provide complete hardware and software solutions for fleet and aftermarket, powering vehicles on the road today.
Our high-fidelity eye tracking systems and iMotions biosensor software enable advanced research and training in academic and commercial sectors. Affectiva’s facial expression analysis provides the world’s largest brands and market researchers with a deeper understanding of how consumers engage with their content, products, and services.
Smart Eye is a ISO9001 certified company, and we are committed to quality. Our global organization is driven by our quality policy:
Chief Financial Officer
Chief Financial Officer Mats Benjaminsson first became Smart Eye’s Interim CFO in 2022, before assuming the position permanently in 2023.
He has over 30 years of financial experience, holding key positions at companies such as Telia, and in consulting roles at Ericsson, Getinge AB, and BNP Paribas Cardif. Mats has a degree in Accounting, Finance & Information Technology from Jönköping University. He is also an seasoned sailor, planning to one day cross the Atlantic by boat.
Founder and CEO, iMotions
Peter is the founder and CEO of iMotions, fully-integrated, hardware-agnostic software platform that allows researchers to use the power of any neuroscience technology, as well as traditional surveys and focus groups, to gain unparalleled insight into what people actually think and feel. Besides helping researchers analyze eye movements and heartbeats, Peter is known for keeping another type of beat – on the drums.
He holds a bachelor’s degree in Business Administration from Copenhagen Business School and is a graduate of the Advanced Management Program at the MIT Sloan School of Business.
Chief Human Resources Officer
Cecilia Mosesson is Chief Human Resources Officer and has been with Smart Eye since 2026.
She holds a Bachelor’s degree in Business Administration and Human Resources. Before joining Smart Eye, Cecilia held several senior HR leadership positions within Volvo Group, including VP People & Culture at Volvo Trucks International and Head of People Services NEMA.
Chief Research Officer
Chief Research Officer Henrik Lind joined Smart Eye in 2017, after previously being employed as a Technical Expert in Remote Sensing at Volvo Car Corporation.
Henrik is an alumnus of Chalmers University of Technology, where he graduated with a Master of Science in Electrical Engineering.
Our technology is a vital component for a framework connecting humans and machines in automotive, aviation, neuroscience, behavioral research, media analytics and many other fields. Enabling future innovations that will save and improve the quality of human lives everywhere.
