Next generation vehicles and the paradox of automation – How much are you willing to trust your future car?
We place a lot of trust in our cars. We rely on them to get us where we need to go on time, and we trust for them to get us there safely. And perhaps most of all, we trust our cars to flawlessly follow our every command – so much we have no concern steering them down a highway at 100 km per hour. But how would you feel about putting your own life […]
Autonomous driving, Steve Wozniak, and the danger of inflated expectations
I read recently that Apple co-founder Steve Wozniak had lost hope about the promise of AI-powered autonomous vehicles. Speaking at a conference in Barcelona, ‘Woz’ told the audience he didn’t think artificial intelligence will ever really be up to the task of powering self-driving vehicles. “Artificial intelligence in cars is trained to spot everything that is normal on the roads, not something abnormal,” he said. “They aren’t going to be able to read the words […]
Driver monitoring in China: where can we do the most good?
There’s a lot of talk these days about China. And as the CEO of an auto industry software provider, I too find myself thinking a lot about China and its emergence as a key market and development hub for smart vehicles. Every year, roughly 24 million cars and more than four million commercial vehicles are sold in China, making it the world’s largest market for new vehicles. Numbers like that are enough to warrant […]
Comments from the CEO: 20 years of innovation
20 years of innovation Since the start in 1999 Smart Eye has established itself as a significant and leading player within measurement of eye movements. At the same time, it is my firm belief that we have only seen the beginning of what eye tracking can do to help us in our daily lives. For a start, the technology is now built into cars and research laboratories but it will soon be an integrated part […]
Why we should celebrate the EU’s embrace of driver monitoring
European parliamentary elections are just around the corner. And it seems like everyone’s talking about the EU much more than usual. The European Union has also been on my mind a lot more lately – but not only because of the upcoming elections. Rather, my increased interest in the EU is related to what I see as a landmark piece of road safety legislation that seems to have passed under many other Europeans’ radar. I’ll be the […]
Eye-tracking to electrification: 6 takeaways from CES 2019
As expected, CES 2019 in Las Vegas has my head buzzing. So many gadgets. So much cool technology. It’s a lot to take in. But that’s part of why I’ve been coming here for the last seven years and why I expect to be back in 2020. Here are a few of my observations and reflections from Las Vegas this year: Less self-driving hype… Don’t get me wrong, autonomous vehicles are still a huge part […]
Eye-tracking can prevent the dream of self-driving cars from ending in a deadly nightmare
Technology entrepreneur and Smart Eye CEO Martin Krantz explains why eye-tracking technology is critical for realizing the potential of autonomous vehicles. It’s hard not to get excited about a world dominated by self-driving cars and thanks to advances in AI and other technologies, several manufacturers are taking steps that will help make that vision a reality. But despite the many advances in self-driving cars, I’m growing increasingly concerned that our shared dream of fully autonomous […]