Our thoughts on CES 2020
With CES 2020 less than one month away, Smart Eye is looking forward to discovering which new technological innovations will be showcased in Las Vegas in January. Even though CES tends to be a yearly highlight, we expect the upcoming edition will be even more memorable for us than previous years’. Martin Krantz, founder and CEO of Smart Eye, explains why: – Smart Eye has been attending via our partners for several years. But now, […]
How eye tracking will take aviation to new heights
The role of a pilot today is different compared to 50 years back. These days, most commercial aviation is in large part automated – an innovation that has decreased the number of accidents drastically and made aviation one of the safest ways to travel. In one million take-offs, the average number of accidents is less than one.  But while automation has made commercial airline travel a much safer mode of transportation, the pilots remain […]
The future of road safety: is the automotive industry finally ready to gear up for a sustainable future?
During the last few years, those of us who like to keep up with car industry developments have gotten to witness the dawn of a very interesting new era. The strict emission standards adapted in Europe and China has even our most established car makers turning down tradition in order to secure their place in the electrification revolution. Ambitious car manufacturers are focusing their production on recyclable materials like aluminum. Asphalt in Los Angeles is […]
Comments from the CEO
Comments from the CEO on interim Report Q3, 2019 Continued focus on Automotive procurements In-car AI from Automotive solutions The third quarter includes the slightly more quiet summer months of July and August, but that did not mean that the ongoing procurement process from the car industry’s giants stopped. Technical issues and other questions continued to arrive in a steady stream, as it will be until a supplier is appointed and a contract is in […]
Eye-tracking can prevent the dream of self-driving cars from ending in a deadly nightmare
Technology entrepreneur and Smart Eye CEO Martin Krantz explains why eye-tracking technology is critical for realizing the potential of autonomous vehicles. It’s hard not to get excited about a world dominated by self-driving cars and thanks to advances in AI and other technologies, several manufacturers are taking steps that will help make that vision a reality. But despite the many advances in self-driving cars, I’m growing increasingly concerned that our shared dream of fully autonomous […]
Next generation vehicles and the paradox of automation – How much are you willing to trust your future car?
We place a lot of trust in our cars. We rely on them to get us where we need to go on time, and we trust for them to get us there safely. And perhaps most of all, we trust our cars to flawlessly follow our every command – so much we have no concern steering them down a highway at 100 km per hour. But how would you feel about putting your own life […]
Autonomous driving, Steve Wozniak, and the danger of inflated expectations
I read recently that Apple co-founder Steve Wozniak had lost hope about the promise of AI-powered autonomous vehicles. Speaking at a conference in Barcelona, ‘Woz’ told the audience he didn’t think artificial intelligence will ever really be up to the task of powering self-driving vehicles. “Artificial intelligence in cars is trained to spot everything that is normal on the roads, not something abnormal,” he said. “They aren’t going to be able to read the words […]
Driver monitoring in China: where can we do the most good?
There’s a lot of talk these days about China. And as the CEO of an auto industry software provider, I too find myself thinking a lot about China and its emergence as a key market and development hub for smart vehicles. Every year, roughly 24 million cars and more than four million commercial vehicles are sold in China, making it the world’s largest market for new vehicles. Numbers like that are enough to warrant the […]
Comments from the CEO: 20 years of innovation
20 years of innovation Since the start in 1999 Smart Eye has established itself as a significant and leading player within measurement of eye movements. At the same time, it is my firm belief that we have only seen the beginning of what eye tracking can do to help us in our daily lives. For a start, the technology is now built into cars and research laboratories but it will soon be an integrated part […]