Blog

May 17, 2022

3 Major Advantages of Eye Tracking for Researchers

Last week, we gave you an introduction to eye tracking technology. Today, we are going to give a quick overview on what the three major advantages eye tracking provides to researchers: Data-driven approach. Rather than simple observation of where someone is looking (which is rather subjective in nature), an optical tracker supplies objective data. It […]

May 9, 2022

Introduction to Eye Tracking Technology

Eye tracking is an innovative area of technology that is rapidly gaining traction. By analyzing people’s eye and head movements, we can uncover insights regarding participant behavior and mindset during a wide variety of situations. These are just a few examples of how researchers are using eye tracking to gain a greater understanding of human […]

#Research Instruments

February 18, 2022

How Interior Sensing Technology Leads The Way to Safer Roads

As a member of both CLEPA and the Tier 2 group, Smart Eye is helping Euro NCAP formulate the tests and assessment protocol which will be used to rate Driver Monitoring Systems by 2023. And with our 20+ years of experience developing Driver Monitoring System software for the automotive industry, we know what separates a […]

#Automotive Solutions

February 11, 2022

The Road to a Five-Star Rating with Euro NCAP

The interior of a car is an incredibly demanding environment for a Driver Monitoring System. The system needs to be able to perform under a wide range of conditions, including vibration, heat, cold, extreme lighting conditions, as well as occupants who wear sunglasses, hats or face masks. At the same time, a Driver Monitoring System […]

#Automotive Solutions

February 4, 2022

What We Know About Euro NCAP’s New Assessment Protocol

For any car manufacturer on the European market, this is the burning question. What will the next update of Euro NCAP’s assessment protocol require of their car models? The exact assessment protocol and how car models will be tested has yet to be confirmed, but the OSM group is working hard to finalize the performance […]

#Automotive Solutions

January 28, 2022

How Euro NCAP will make Driver Monitoring Systems the New Safety Standard

You might be familiar with the name Euro NCAP, but exactly what they do and why they are such an influential institution within the automotive industry might not be quite as well known. In a nutshell, the European New Car Assessment Programme (Euro NCAP) is one of the world’s most well-established safety rating systems for […]

#Automotive Solutions

January 21, 2022

Driver Monitoring Systems (DMS):
A New Era of Road Safety

Most people are well aware that car travel comes with a risk. Each year approximately 1.35 million people are killed in car crashes, and even more are seriously injured. The harsh reality is that getting into a car is one of the most dangerous things many of us continue to do on a daily basis. […]

#Automotive Solutions

October 26, 2021

Smart Eye and iMotions Join Forces for a Multi-modal Future

You may have heard the human mind be compared to an iceberg. There’s a reason why this is a common metaphor. Just like the greater part of an iceberg is hidden underwater, invisible to those above the surface, 95% of human behavior and decision-making occurs below conscious awareness. This makes human behavior an incredibly complicated […]

October 19, 2021

The Bondurant Study: How Biometric Data Can Make Us Better Drivers

What makes a good driver? We can all improve our driving skills in different ways. But what happens when you put a driver into a situation far beyond what most of us are used to? One way to answer this question is to examine high-performance driving. Driving at the level of speed that is considered […]

#Research Instruments

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Blog

3 Major Advantages of Eye Tracking for Researchers

Introduction to Eye Tracking Technology

How Interior Sensing Technology Leads The Way to Safer Roads

The Road to a Five-Star Rating with Euro NCAP

What We Know About Euro NCAP’s New Assessment Protocol

How Euro NCAP will make Driver Monitoring Systems the New Safety Standard

Driver Monitoring Systems (DMS):
A New Era of Road Safety

Smart Eye and iMotions Join Forces for a Multi-modal Future

The Bondurant Study: How Biometric Data Can Make Us Better Drivers

Headquarters

US Office

Japan Office

China office

Blog

3 Major Advantages of Eye Tracking for Researchers

Introduction to Eye Tracking Technology

How Interior Sensing Technology Leads The Way to Safer Roads

The Road to a Five-Star Rating with Euro NCAP

What We Know About Euro NCAP’s New Assessment Protocol

How Euro NCAP will make Driver Monitoring Systems the New Safety Standard

Driver Monitoring Systems (DMS): A New Era of Road Safety

Smart Eye and iMotions Join Forces for a Multi-modal Future

The Bondurant Study: How Biometric Data Can Make Us Better Drivers

Headquarters

US Office

Japan Office

China office

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Driver Monitoring Systems (DMS):
A New Era of Road Safety